Building Your Opt-In Contact List: A Step-by-Step Guide to Collecting Email Addresses


Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result. You will first want to evaluate the quality of your list before you hit that send button. Download this free step-by-step guide for pointers on building a high performance email list that works.

Tags : campaigner, opt-in, email marketing, emarketing, roi, email, newsletter

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Published:  May 26, 2010
Length:  9
Type:  White Paper