Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions

Vision Critical

When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.

Tags : vodafone, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, testing, communication, community, branding


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Jun 23, 2009
Length:  1
Type:  White Paper