Podcasts deliver fresh, authentic audio content to target audiences

Godfrey

Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.

Tags : godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising


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Published:  Oct 24, 2008
Length:  2
Type:  White Paper