generate content

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By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
     Movable Ink
By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
Tags : email, omnichannel, retail, ecommerce
     Bronto
By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
Tags : trends, ecommerce, marketing, strategy
     Bronto
By: Seismic     Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls. You'll walk away with the framework for implementing a sales enablement strategy that will enable you to: ? Increase Sales Productivity ? Improve Sales and Marketing Alignment ? Increase Efficiency of Content Management ? Unlock Deep Content Insights and Analytics
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     Seismic
By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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     Entelo
By: Limelight Networks     Published Date: Jul 01, 2011
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: . Take advantage of the tablet as a high-end media experience . Create experiences that support unique tablet behavior . Increase engagement by leveraging user-generated content
Tags : mobile marketing, tablet-worthy site, mobile website, ipad site, limelight networks, content delivery, content delivery network, cdn, cdn network, limelight website, limelight networks inc, content delivery networks, content delivery network services, cdn services
     Limelight Networks
By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
Tags : ugc, user generated content, revenue, curalate, social media, millenials
     Curalate
By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Tags : user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
     Olapic
By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
Tags : user-generated content, e-commerce stratagies, ugc, brand affinity
     Thismoment
By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
Tags : marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
     Trustpilot
By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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     PGi
By: SAS     Published Date: Mar 06, 2018
Known for its industry-leading analytics, data management and business intelligence solutions, SAS is focused on helping organizations use data and analytics to make better decisions, faster. The combination of self-service BI and analytics positions you for improved productivity and smarter business decisions. So you can become more competitive as you use all your data to take better actions. Instead of depending on hunch-based choices, you can make decisions that are truly rooted in discovery and analytics. And you can do it through an interface that anyone can use. At last, your business users can get close enough to the data to manipulate it and draw their own reliable, fact-based conclusions. And they can do it in seconds or minutes, not hours or days. Equally important, IT remains in control of data access and security by providing trusted data sets and defined processes that promote the valuable, user-generated content for reuse and consistency. But, they are no longer forced
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     SAS
By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
Tags : digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
     Oath
By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
Tags : youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki, feedroom, ugc, user generated content, public relations marketing, digital media
     The FeedRoom
By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, case study, lilly pulitzer
     Curalate
By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, networking, business technology
     Curalate
By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
Tags : bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
Tags : bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
     Bazaarvoice
By: Equinix     Published Date: Aug 14, 2015
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management, create content, equinix, content performance, content performance hub, generate content
     Equinix
By: Equinix     Published Date: Jul 06, 2016
Internet delivery and cloud hosting has transformed all aspects of content and media value chain, impacting how content is created, managed and delivered. Consumers now demand content on any device at any time, regardless of the network they are using.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management, create content, equinix, content performance, content performance hub, generate content
     Equinix
By: Equinix     Published Date: Jul 13, 2016
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management, create content, equinix, content performance, content performance hub, generate content
     Equinix
By: Equinix     Published Date: Jul 11, 2016
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
Tags : media, media companies, broadcasters, content, create content, audience, deliver content, content management, create content, equinix, content performance, content performance hub, generate content
     Equinix
By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
Tags : ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
     IHS GlobalSpec
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