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By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: HotSchedules     Published Date: Jan 17, 2019
Restaurant inventory management is not a favorite activity among restaurant managers, but that doesn’t mean it has to be painful. The process — especially when conducted with outdated methods — is both tedious and time-consuming. But better inventory management could have a big impact on your restaurant’s bottom line. This infographic tells you how to handle objections from managers who don’t want to your inventory management system and lays out how to fix the problem with modern, mobile inventory tools.
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     HotSchedules
By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
Tags : marketing database, silverpop, marketing, marketing campaigns, reach, customers
     Silverpop
By: Oracle     Published Date: Sep 05, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
Tags : content marketing, chaos, calm, message, management, measurement, audience, creation, organization
     Oracle
By: Oracle     Published Date: Sep 30, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
Tags : oracle, marketing, cloud, content, customer base, networking
     Oracle
By: CA Technologies_Business_Automation     Published Date: Jun 29, 2018
It doesn’t matter whether you’re new to Oracle Retail, have an active implementation project that is running or have an existing deployment in production. The same issue applies: You are making a significant investment in the technology and need to develop a reliable and efficient batch schedule. If you’re new to Oracle Retail, you are no doubt embarking on a major project to improve your competitive position in the retail market. With that in mind, your goals will be to shrink the time-to-market for your retail implementation, lower the reliability risks associated with in-house developed solutions and improve the visibility and control of retail business processes. In this eBook you will discover a series of recommendations for operating a fail-safe and efficient Oracle Retail operational environment. You will also understand how automation enables you to streamline the execution of your Oracle Retail batch operations and increase the day-to-day efficiency of your operations teams.
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     CA Technologies_Business_Automation
By: Dell     Published Date: Feb 02, 2015
Security breaches are expensive, costing U.S. businesses an average of $3.5 million per incident, which doesn’t include brand damage or other intangibles. Unfortunately, breaches are highly likely to happen, with 87% of organizations experiencing a breach in the past 12 months. Data, whether it’s intellectual property or personal data, needs to be protected. Dell Data Protection solutions provide encryption, malware protection, and authentication for Dell and non-Dell products, to equip businesses with a complete, easy-to-manage, end-user security solution.
Tags : dell, windows 8 pro, security, breaches, encryption, cost, compliance, malware, anti-virus, software, protection, solutions
     Dell
By: Anaplan     Published Date: Apr 02, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Apr 09, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Sep 07, 2018
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Citrix ShareFile     Published Date: Jul 11, 2017
When your business doesn’t provide adequate digital collaboration tools, your employees are likely to use their own – potentially compromising security. Read this informative whitepaper for three ways to improve employee collaboration while ensuring compliance with security policies: Why a consolidated approach to file sharing can boost security and productivity How business-wide adoption of enterprise-level tools aids workplace mobility What time-consuming tasks can be automated to improve efficiency and security
Tags : workforce, security, task automation, content security, employee collaboration
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Jul 11, 2017
When your business doesn’t provide adequate digital collaboration tools, your employees are likely to use their own – potentially compromising security. Read this informative whitepaper for three ways to improve employee collaboration while ensuring compliance with security policies: Why a consolidated approach to file sharing can boost security and productivity How business-wide adoption of enterprise-level tools aids workplace mobility What time-consuming tasks can be automated to improve efficiency and security
Tags : data security, mobility, content collaboration, security efficiency, productivity
     Citrix ShareFile
By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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     The Starr Conspiracy
By: SalesNexus     Published Date: Sep 23, 2010
Small businesses often minimize the importance of advanced CRM features. It's tempting to select very basic, simple and inexpensive CRM solutions for your small business.
Tags : small business crm, web based crm, hosted crm, small business marketing, crm for small business
     SalesNexus
By: HireVue     Published Date: Apr 09, 2019
The best graduate talent can come from anywhere. This isn’t to say you can’t have a shortlist of “top schools” - but you should make every eort to cast as wide a net as possible. A college recruiting process that doesn’t scale misses out on the opportunity to increase workplace diversity, bolster employee retention, and select from a pool of the highest quality candidates.
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     HireVue
By: HireVue     Published Date: May 01, 2019
THE BEST GRADUATE TALENT CAN COME FROM ANYWHERE This isn’t to say you can’t have a shortlist of “top schools” - but you should make every eort to cast as wide a net as possible. A college recruiting process that doesn’t scale misses out on the opportunity to increase workplace diversity, bolster employee retention, and select from a pool of the highest quality candidates.
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     HireVue
By: Epicor     Published Date: Oct 17, 2018
Replacing your point of sale (POS) software can be daunting, yet most Farm and Agriculture retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. Epicor has been a part of successful retail businesses for years. All that industry experience has given us insight into what not to do, like: 1. Not involving the head of the organization in the decision-making process 2. Skipping the planning phase because it “takes too much time” 3. Considering a technology partner that doesn’t truly understand your industry 4. Assuming you will do things exactly the same way you do things today 5. Selecting a vendor that lacks a long-term product vision Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
Tags : retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software, retail pos software, mobility software, mobile pos, inventory management, customer engagement software, customer loyalty software, mistakes when selecting a new software, mobility, mobile technology, pos technology
     Epicor
By: Epicor     Published Date: Jun 26, 2017
Replacing your point of sale (POS) software can be daunting, yet most Sporting Goods retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. Epicor has been a part of successful retail businesses for years. All that industry experience has given us insight into what not to do, like: 1. Not involving the head of the organization in the decision-making process 2. Skipping the planning phase because it “takes too much time” 3. Considering a technology partner that doesn’t truly understand your industry 4. Assuming you will do things exactly the same way you do things today 5. Selecting a vendor that lacks a long-term product vision Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
Tags : retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software, retail pos software, mobility software, mobile pos, inventory management, customer engagement software, customer loyalty software, mistakes when selecting a new software, mobility, mobile technology, pos technology
     Epicor
By: Epicor     Published Date: Sep 13, 2018
Replacing your point of sale (POS) software can be daunting, and most retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. Epicor has been a part of successful retail businesses for years. All that industry experience has also given us insight into what not to do, like: 1. Not involving the head of the organization in the decision-making process 2. Skipping the planning phase because it “takes too much time” 3. Considering a technology partner that doesn’t truly understand your industry 4. Assuming you will do things exactly the same way you do things today 5. Selecting a vendor that lacks a long-term product vision Read the guide to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
Tags : retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
     Epicor
By: Epicor     Published Date: Nov 16, 2018
Replacing your point of sale (POS) software can be daunting, yet most retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. Epicor has been a part of successful retail businesses for years. All that industry experience has also given us insight into what not to do, like: 1. Not involving the head of the organization in the decision-making process 2. Skipping the planning phase because it “takes too much time” 3. Considering a technology partner that doesn’t truly understand your industry 4. Assuming you will do things exactly the same way you do things today 5. Selecting a vendor that lacks a long-term product vision Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
Tags : retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software
     Epicor
By: Epicor     Published Date: Oct 05, 2018
Replacing your point of sale (POS) software can be daunting, yet most retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. Epicor has been a part of successful retail businesses for years. All that industry experience has given us insight into what not to do, like: 1. Not involving the head of the organization in the decision-making process 2. Skipping the planning phase because it “takes too much time” 3. Considering a technology partner that doesn’t truly understand your industry 4. Assuming you will do things exactly the same way you do things today 5. Selecting a vendor that lacks a long-term product vision Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
Tags : retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas, advantages of retail store software, retail pos software, mobility software, mobile pos, inventory management, customer engagement software, customer loyalty software, mistakes when selecting a new software, mobility, mobile technology, pos technology
     Epicor
By: Forcepoint     Published Date: Jun 06, 2019
Five false assumptions about SD-WAN By now, almost everyone knows something about software-defined-wide-area networking (SD-WAN). SD-WAN is getting a lot of buzz over its MPLS counterpart, but every innovation in tech comes with certain misconceptions—it’s just part of the territory. Can SD-WAN take the place of internet? SD-WAN doesn’t require on-premises hardware, right? Outside of cost, is it really better than MPLS? Read “Secure Enterprise SD-WAN Myths” for answers to these questions and more, clarity around SD-WAN’s advantages and limitations, and how Forcepoint can help you implement secure SD-WAN for your distributed enterprise. And yes—SD-WAN really is better than MPLS.
Tags : 
     Forcepoint
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