social marketing

Results 1 - 25 of 484Sort Results By: Published Date | Title | Company Name
By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Tags : 
     Oracle
By: Oracle     Published Date: Sep 30, 2019
Email deliverability and privacy matters now more than ever. New and existing laws up the stakes for companies that don’t comply with standards and regulations. And today’s email marketers find it increasingly difficult to be heard. You need to master deliverability and privacy to tackle the noise generated by social media, other email marketers, and even word-of-mouth marketing. Your reputation as an email sender impacts your potential reach as a marketer. Here are some factors that can earn you a poor deliverability score and prevent emails from reaching your desired target: f Lack of adherence to an email privacy policy f Poor list management f Frequency and relevancy of sends f Complaints from recipients f Number of blocks f Spam trap hits f How people are engaging Getting your message delivered is vital to revenue performance. A slight increase at the top of the funnel can make a huge difference to your bottom line.
Tags : 
     Oracle
By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
Tags : content marketing, employee advocacy, social media, content visibility, brand visibility
     Smarp
By: Smarp     Published Date: Feb 22, 2019
What is social recruiting Let’s face it, everybody’s on social media these days. Providing excellent targeting opportunities, social media channels are great channels for advertising jobs. Most of us are present on at least one social media channel, which makes them great places to search and find information about prospective candidates. Long story short, social recruiting is about leveraging social platforms in recruiting.
Tags : social recruiting, recruitment marketing, employee brand, employee advocacy
     Smarp
By: Kinaxis     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, business technology
     Kinaxis
By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
Tags : 
     Marketo
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
Tags : social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media
     Spredfast
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
Tags : 
     Iterable
By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
It only takes one accidental Tweet to undo years of brand reputation. It's important to understand the opportunities and risks your brand faces on social, and what you can do about them. Download this whitepaper to learn more about the risks and gain advice and tips on how to protect your brand.
Tags : social media risk management, risks of social media, social media compliance, social media user management, social media security, social media management tools, social media monitoring, social media governance
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Learn more about how Live Nation used Spredfast to bridge social gaps by creating an environment of seamless collaboration between the central and local marketers.
Tags : social media manager, social media management tools, social media tools, social media agency, social media management company, social media marketing companies, best social media management tools, social media marketing agency
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Uncover the 8 essential elements for a successful social campaign with our Social Campaign Planning Checklist. This list will help your next campaign run smoothly and successfully.
Tags : social campaign strategy, social media campaign, best social media campaigns, social media marketing campaign, marketing campaign ideas, successful social media campaigns, social marketing campaigns, social media campaign ideas
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
Tags : social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing
     Spredfast
By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
Tags : social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
     Spredfast
By: ChannelAdvisor     Published Date: Jul 20, 2018
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
Tags : 
     ChannelAdvisor
By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
Tags : transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
     Rokt
By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Tags : user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing
     Olapic
By: UNiDAYS     Published Date: May 21, 2018
Already reshaping politics and the workforce – not to mention the commercial world – Gen Z is an economic force to be reckoned with. Read up on the retail trends they’re instigating in this new report. And get a jump on the competition.
Tags : retail, trends, youth, gen z, shopping, marketing, loyalty, affinity
     UNiDAYS
By: Sprinklr     Published Date: Apr 02, 2018
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing strategy, social media, omni-channel, marketing automation, demand generation, marketing campaigns, marketing analytics, customer analytics
     Sprinklr
By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
Tags : 
     Sprinklr
By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Tags : 
     Sprinklr
By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
Tags : value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing
     Sprinklr
By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
Tags : social strategies, retail, social media, consumers, digital, social media, social, physical locations
     Sprinklr
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Papers      

Add White Papers

Get your white papers featured in the Energy Efficiency Markets White Paper Library contact: Kevin@EnergyEfficiencyMarkets.com