customer success

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By: Barracuda     Published Date: Oct 14, 2019
In its guide for buyers considering email-security solutions—a detailed analysis of products and services—Forrester’s evaluation gave Barracuda the highest score possible in the cloud integration, deployment options and support and customer success criteria. Get full report and see all the details for yourself, including innovative solutions for email authentication and incident response and for preventing account takeover, business email compromise (BEC) and spear-phishing. Claim your complimentary copy right now!
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     Barracuda
By: InMoment     Published Date: Oct 14, 2019
R O I : T H E H O LY GRAIL OF CX Return on Investment (ROI) is the holy grail of customer (CX), employee (EX) and market (MX) experiences. Every practitioner wants to prove it’s real, but the quest to find it can be fraught with peril and, in the end, many businesses end up believing it’s completely fictional. This ebook will delve into the mysteries of the financial impact of experience programs and how you can implement and measure experience initiatives designed to deliver ROI. Why is the ROI of experiences so hard to establish? The answer is twofold: 1. ROI is not a single number; it’s wide-ranging and can be found in any part of the enterprise. 2. Many businesses focus too much on the end goal (ROI), but fail to establish a program with the necessary elements required for success.
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     InMoment
By: The Economist Group     Published Date: Oct 10, 2019
While great products are great, having a great product is no longer enough. Products alone simply don’t win anymore. Say you’ve just launched a brilliant product or service. A myriad of near-identical alternatives from competitors will likely flood the market almost immediately. Differentiating yours from theirs has become a lot more difficult. Not to mention that technology has made it easier than ever for customers to shop around. From gathering information, to interacting with brands and purchasing products, it’s never been simpler to find the cheapest, fastest, smartest alternative, anywhere in the world.
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     The Economist Group
By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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     Adobe
By: AWS     Published Date: Oct 09, 2019
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down. Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers. In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
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     AWS
By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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     Adobe
By: AWS     Published Date: Oct 07, 2019
Businesses are often challenged with the complexities of protecting their physical, virtual, and cloud workloads while also meeting their part of the Amazon Web Services (AWS) Shared Responsibility Model. IT security leaders are inundated with too many security tools that aren’t built for their specific environments. Additionally, these responsibilities often entail large amounts of manual processes and people to administer them. As such, there is a need for a solution that provides a secure environment for you to transact your business without slowing you down. Trend Micro™ Deep Security™ is optimized to support the broadest set of platforms and environments (on-premises, virtual, on AWS, or containers) while delivering multiple threat defense techniques to help DevOps teams rapidly detect security incidents, fulfill compliance requirements, and securely deploy containers. In this webinar, you’ll learn real customer use cases that have successfully leveraged Trend Micro Deep Securit
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     AWS
By: MindTouch     Published Date: Oct 02, 2019
In the world of knowledge management (KM) vendor selection, it’s easy to promise the world. Often, it comes down two types of KM solutions: knowledge base software bundled into an existing CRM suite; and the standalone KM platform. Which is best? We’ve put together an exhaustive list to help you choose a solution capable of delivering service excellence across all customer-facing channels.
Tags : customer journey, customer success, digital transformation, knowledge base, knowledge centered service (kcs), self-service
     MindTouch
By: MindTouch     Published Date: Oct 02, 2019
The dynamics of the customer journey are constantly expanding and evolving. Traditional “company-first” approaches to delivering service excellence are no longer sufficient. Instead, today’s forward-thinking companies know that a more “customer-first” approach is best. Read our MindTouch-sponsored whitepaper by Lori Bocklund, President of Strategic Contact and experienced industry veteran, as she explores the ties between new self-service entry points and a strong foundation rooted in knowledge management.
Tags : content strategy, customer journey, customer success, digital transformation, knowledge base
     MindTouch
By: MindTouch     Published Date: Oct 02, 2019
Understanding the important role that your support content plays (i.e. help docs, user guides, FAQs, troubleshooting steps, product information, etc.) can help organizations avoid creating frustrating journeys for their customers who simply need help. Undervaluing how customers seek answers is a critical oversight. To understand why, it helps to examine the place they’re most likely to start: Google.
Tags : content strategy, customer engagement, customer journey, customer success, digital transformation, knowledge base, online help, product documentation
     MindTouch
By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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     Selligent Marketing Cloud
By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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     Adobe
By: Anaplan     Published Date: Sep 11, 2019
No company wants to be known as the “company that never delivers.” That’s what poor inventory optimization leads to, as customers wait for that guaranteed two-day shipping that turns into three, four, five days, and beyond. To stay competitive and keep customers loyal, you need to know where to store inventory and for how long. Optimizer for Anaplan makes inventory optimization fast and easy. Inside this paper, you’ll find: Why optimization is key to supply chain success How inventory optimization works with Optimizer in Anaplan
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     Anaplan
By: MuleSoft     Published Date: Sep 09, 2019
More and more financial institutions are partnering with fintechs and leveraging Application Program Interfaces (APIs) to attract new prospects and to delight current consumers through unprecedented Customer Experience (CX). APIs offer a bridge between systems while paving a digital path to a connected financial ecosystem. The institutions that are able to drive this digital transformation successfully, do not think of these capabilities as additional channels and services. Rather, these institutions understand that they must move from a vision of banking as a physical network of branches and ATMs, to a digital platform, comprising core capabilities such as account servicing and the provision of financial products that can be accessed wherever, and whenever, customers wish. Join this webinar and learn how these institutions are building a digital banking platform with APIs. Presented by: Angie Campos, Industry Marketing for FS&I, MuleSoft Michel Vaja, Head of UK Payments Practice, C
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     MuleSoft
By: MuleSoft     Published Date: Sep 09, 2019
Today’s digital era places strain on traditional financial firms, including increased customer expectations, the threat of disintermediation by market entrants, strict regulatory requirements, and more. How do banks, who face operational silos and aging systems, keep up? The answer lies in building a digital platform with APIs. In this session, hear directly from seasoned technologists to learn about the approach, tools, and operating model they use to successfully adapt and lead in the marketplace. Discover how to get more out of your existing legacy and cloud infrastructure and, in turn, deliver a flexible architecture that can easily adapt as new technologies emerge. During this session, you will learn: Why industry disruptions and increased customer expectations demand a bank that transforms into a digital platform. How an API-led approach to integration can help financial firms transform into digital platforms. SunTrust’s journey with MuleSoft’s Anypoint Platform and Salesf
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     MuleSoft
By: Marketo     Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience. Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to: Integrate web personalization into your marketing strategy Incorporate cross-channel marketing in your web personalization strategy Create content to maximize the impact of personalization Leverage AI and machine learning to provide personalized web content Measure impact and success Choose the right web personalization tool for you Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
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     Marketo
By: Marketo     Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device. Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to: understand your customer journey align your organizational structure to support your omni-channel strategy coordinate your channels choose the right tools
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     Marketo
By: FICO EMEA     Published Date: Sep 02, 2019
Real-time payments mean real-time fraud – how will you adapt your fraud strategies? The roll out of real-time payment schemes has bought advantages to criminals as well as to people and businesses. Those countries that have already adopted real-time payment schemes have seen a rise in fraud including authorised push payment fraud and account takeover as well as a rise in money laundering, particularly the use of mule accounts. This executive brief looks at the impact of real-time payments on fraud and examines the changes to fraud strategy and solutions to keep it under control including: The need to assess payments for fraud in real-time. How to protect customers from authorised push payment fraud. The machine learning approaches that can underpin a successful fraud strategy that protects both banks and their customers. Download now
Tags : real-time payment, p2p payment
     FICO EMEA
By: TIBCO Software     Published Date: Aug 26, 2019
On-demand Webinar The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs. What You Will Learn: Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes How multi-variate statistical process control can help to detect deviations from a baseline How to monitor in real time the OEE and produce a 360 view of your factory The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models. Speakers:
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     TIBCO Software
By: ConnectWise     Published Date: Aug 22, 2019
How to meet and exceed customer expectations to ensure customer retention. Includes two parts: 1) Key Fundamentals and Best Practices for IT Service Delivery, 2) Your Blueprint for Managing Successful Service Delivery
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     ConnectWise
By: ServiceSource     Published Date: Aug 14, 2019
Dive into our latest whitepaper “Architecting Your Customer’s Success,” where we outline a step-by-step guide to creating personalized customer success plans that result in more positive and profitable outcomes for your customers, along with increased retention rates and revenue for your own business.
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     ServiceSource
By: SES     Published Date: Aug 14, 2019
Dive into our latest whitepaper “Architecting Your Customer’s Success,” where we outline a step-by-step guide to creating personalized customer success plans that result in more positive and profitable outcomes for your customers, along with increased retention rates and revenue for your own business.
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     SES
By: Five9     Published Date: Aug 01, 2019
Customer experience drives the success of your organization. Awesome systems for onboarding customers and supporting them can certainly establish an initial relationship, but what happens when something goes wrong or the systems in place get in the way of helping the customer?
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     Five9
By: KPMG     Published Date: Jul 31, 2019
The ability to make the right connections and walk in-step with people’s lifestyles, needs and desires has real currency in the unpredictable world of 2019. Find out the remarkable stories of brands that are not only becoming better acquainted with customers, but are delighting and surprising with zealous innovation. Read this report to discover: • how organisations can drive growth using employee and customer experience strategies • the key characteristics of organisations doing this successfully • the ‘Six Pillars’ framework for customer experience excellence • real-world insights from global CX leaders
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     KPMG
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