social sales

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By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : social media management, social marketing
     Adobe
By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Tags : adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
     Adobe
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
Tags : aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
     Aprimo
By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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     AWS
By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
Tags : bazaarvoice, ticketmaster, social shopping, social media, social commerce, social futurist, customer interaction
     Bazaarvoice
By: Bazaarvoice     Published Date: Aug 12, 2013
It’s well known that social content has been proven to increase traffic, engagement, and sales – especially during the holidays. This step-by-step guide will help ensure you're setup for social success this holiday season and into 2014.
Tags : holiday campaigns, engaging shoppers, engaging consumers, consumer engagement, customer engagement
     Bazaarvoice
By: Bazaarvoice     Published Date: Aug 01, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
Tags : bazaarvoice, marketing, social, media, curation, engagement, sales, content, brand
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
Tags : bazaarvoice, social curation, engagement, proliferation, social channels, social content, customer feedback, drive engagement, customer needs, customer interaction
     Bazaarvoice
By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
     Brainshark
By: Brainshark     Published Date: Nov 14, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : effective content, sales content, sales collateral, marketing collateral, sales enablement
     Brainshark
By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
Tags : social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail
     Brandwatch
By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Tags : bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing
     BzzAgent
By: CA Technologies     Published Date: Aug 22, 2017
Today, 75% of Twitter traffic and 65% of Salesforce.com traffic comes through APIs. But APIs are not just for the social Web. According to ProgrammableWeb.com, the number of open APIs being offered publicly over the Internet now exceeds 2000—up from just 32 in 2005. Opening APIs up to outside developers enables many technology start-ups to become platforms, by fostering developer communities tied to their core data or application resources. This translates into new reach (think Twitter’s rapid growth), revenue (think Salesforce.com’s AppExchange) or end user retention (think Facebook).
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     CA Technologies
By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, social media advertising, facebook, instagram, paid social, marketing, digital marketing
     ChannelAdvisor
By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, facebook, instagram, paid social, marketing
     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jul 20, 2018
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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     ChannelAdvisor
By: ChannelAdvisor     Published Date: Jan 17, 2019
Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels.
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     ChannelAdvisor
By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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     CloudTask
By: Cymfony     Published Date: Feb 22, 2007
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
Tags : blogs, branding, blog, social media, sales & marketing software, marketing automation, customer interaction service, cymfony
     Cymfony
By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : eloqua, lead generation, marketing, social media, sales, emerging marketing
     Eloqua
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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     Engagio
By: EPiServer Inc.     Published Date: Sep 16, 2013
Like it. Buy it. tweet it. Shopping has always been a social experience. People get together and go out and buy things. Then they show friends what they've bought. And they tell everyone about the great deals they got. Download this mini-ebook to learn 11 ways you can use social media to power your sales.
Tags : social e-commerce, increasing sales, social buying, social media
     EPiServer Inc.
By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
Tags : mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement, sales mobility strategy, smart phone, sales enablement, social media library, marketing rediness videos, customer enablement, personalized collateral, social reach, social sales reach
     Ethofy
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