relevance

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By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
Tags : b2b marketing, content marketing, customer experience, digital trends, mobile optimization
     Adobe
By: Akamai Technologies     Published Date: Aug 17, 2017
Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace. this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Tags : mobile performance, technology, digital experience, media
     Akamai Technologies
By: AWS     Published Date: Jun 07, 2019
With more data to analyze than ever before, companies are finding new ways to quickly find meaning in their data with artificial intelligence (AI). Natural Language Generation (NLG) technologies deployed on Amazon Web Services (AWS) can enable organizations to free their employees from manual data analysis and interpretation tasks. NLG transforms data into easy-to-understand, data-driven narratives with context and relevance.
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     AWS
By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
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     Bluecore
By: Bronto     Published Date: Sep 09, 2013
To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.
Tags : engaged commerce, audience engagement, brand engagement
     Bronto
By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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     Bronto
By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
Tags : commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi, customer satisfaction
     Bronto
By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Tags : burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm
     Burst Media
By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
     Business.com
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
     Business.com
By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Tags : black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
     Business.com
By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
Tags : email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service, customer experience management, got corporation, got corp
     Campaigner
By: ChoiceStream     Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
Tags : choicestream, ecommerce, roi, choicestream realrelevance, online shopping, emarketer
     ChoiceStream
By: Cisco     Published Date: Jan 21, 2015
As the Internet of Everything (IoE) drives exponential change — and opportunity — customers and retailers face a complex maze of shopping journeys. Mobility and apps now represent a disruption similar in scope to what we saw with e-commerce in the late 1990s and early 2000s. In the second quarter of 2014, total discretionary retail spending rose 3 percent; e-commerce rose 10 percent; and mobile commerce rose 47 percent.
Tags : digital, shopping, journey, retail, mobility, apps, e-commerce, it management, wireless
     Cisco
By: Cisco     Published Date: Feb 13, 2015
Get CIO perspectives on the changing roles and relevance of IT teams in this report.
Tags : cloud computing, security, compliance vulnerabilities, visibility, service level agreements, cloud technologies, data management, data center
     Cisco
By: Cisco     Published Date: May 14, 2015
Whitepaper exploring the way that cloud computing is reshaping the roles of IT teams and enabling departments to redefine their partnership with business groups.
Tags : cloud computing, erp, productivity, applications, efficiency, cisco
     Cisco
By: Cisco     Published Date: Jul 11, 2016
As digital workplace initiatives grow, it is vital to examine their impact through a financial business case to obtain funding, structure stakeholder dialogue and secure commitment. Here, we describe how IT leaders can create a convincing business case with a strong link to business benefits. Key Challenges: ¦ It is difficult for IT leaders to quantify the financial returns associated with digital workplace initiatives, as they often fail to recognize the broad and indirect benefits. ¦ Treating digital workplace initiatives as infrastructure rollouts obscures their business relevance and distances business stakeholders, whose commitment is vital for success. ¦ Business and finance executives are more likely to take seriously a digital workplace initiative with a credible financial impact assessment.
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     Cisco
By: Citrix ShareFile     Published Date: Feb 13, 2017
Michael Parrish Dudell, bestselling author and one of the nation’s leading Millennial voices, explains why now, more than ever, is the time for businesses to anticipate the rapidly evolving expectations of the new workforce or face the very real threat of irrelevance. Read the brief to get the facts on the huge impact Millennials are making in the workplace: • Within the next three years, Millennials will make up the majority of the workforce • By 2025, they will comprise a whopping 75% of workers • In the last five years, 87 percent of Millennials took on management roles—up 75% from the five years prior
Tags : workforce, millennials, management, millennial workplace, michael parrish dudell, hiring
     Citrix ShareFile
By: Citrix ShareFile     Published Date: Jul 11, 2017
Michael Parrish Dudell, bestselling author and one of nation’s leading Millennial voices, explains why now, more than ever, is the time for businesses to anticipate the rapidly evolving expectations of the new workforce or face the very real threat of irrelevance. Read the brief to get the facts on the huge impact Millennials will and are making in the workplace: Within the next three years, Millennials will make up the majority of the workforce By 2025, they will comprise a whopping 75% of workers In the last five years, 87 percent of Millennials took on management roles—up 75% from the five years prior
Tags : millennials, expansion, workforce, adaption, expectations
     Citrix ShareFile
By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
Tags : clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing, personalization, timing, relevance, click squared, choreograph online, real-time, offline, episodic, cost dynamics, rapid deployment, domain expertise, personalization
     ClickSquared
By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
Tags : crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends
     CrowdTwist
By: Dun & Bradstreet     Published Date: Feb 21, 2017
It is becoming increasingly more obvious that for data to have any real value, it must be in motion. It must flow. “All entities move” Heraclitus added, “and nothing remains still.” These ancient musings have startling relevance to the modern challenges and benefits of Master Data Management (MDM) programs across global enterprises. The entities he referred to were more philosophical in nature, yet it is no coincidence that the entities of our commercial world – customers, vendors, prospects and the relationship between them – are in a constant state of movement and change.
Tags : mdm, data management, data fluidity, movement of information
     Dun & Bradstreet
By: EMC     Published Date: Apr 12, 2011
This paper will review the validity and relevance of these assertions against market needs.
Tags : emc vnxe, storage platform, vnx, esg, unified storage, market applicability, server virtualization usage, automated optimization
     EMC
By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Tags : data privacy and personalization, modern consumers, social login, consumer concerns, data privacy, enterprise applications
     Gigya
By: gyro     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
Tags : line of business, lob, future of it
     gyro
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