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By: ABB     Published Date: Oct 31, 2018
In 2017, Europe produced more Of its electricity from solar, wind and biomass resources than from coal. Today's market is more volatile, with greater variability in energy sources due in large part to the desire to reduce environmental damage. The European Union (EU) is on track to achieve its 2020 goal of reducing greenhouse gas emissions by 20% compared to 1990 levels l by reducing its reliance on carbon-based power. This paper examines the five most critical variables that investors, developers, and others must recognise in the due diligence process before investing in a new power generation project in Europe.
Tags : energy industry, power market analysis, investor advice, digital technology, automation technology
     ABB
By: ABB     Published Date: Mar 21, 2019
Many in the United States’ power generation industry no doubt long for the relative market tranquility of the late 20th century. The generation plants built and operated then were carbon-fueled or nuclear-powered, with a few hydro-electric plants sprinkled in. The economics were largely stable and predictable, often thanks to regulation that shielded utilities from market fluctuations. But even in those simpler times, when the market was far less volatile, there was still much due diligence required when investors and developers were considering multi-milliondollar commitments in new generation projects. Today’s market is more volatile, due in large part to the disruptive effect of low-cost natural gas and the subsequent, rapid growth of affordable renewable energy. As more uneconomical and inefficient generation plants go offline, there is, for the most part, sufficient carbon-free or carbon-reduced generation to meet the growing demand for electric energy. There are pockets of growth
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     ABB
By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
Tags : predictive analytics, leads, pricing, close rates, public data, social media, data analysis
     Aberdeen Group
By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
Tags : content marketing, online consumers, commerce site, brand generated content
     Acquia
By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : adobe, marketing, social media, emerging marketing, media, digital, digital advertising
     Adobe
By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : social marketing, social network ad, ad spending trends
     Adobe
By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : social media management, social marketing
     Adobe
By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues, ad targeting, target audiences, social media audience, spend forecast, it management
     Adobe
By: Adobe     Published Date: Aug 02, 2017
Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone. Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
Tags : consumers, customer success, content creation, content optimisation, adobe, finances
     Adobe
By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
     Adverity
By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
Tags : aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
     Aimia
By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
Tags : techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
     Akamai Technologies
By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
Tags : akamai, akamai gaming, infrastructure, distribution channel, technological advancements
     Akamai Technologies
By: Akamai Technologies     Published Date: May 08, 2017
TechValidate recently surveyed 240 video game developers, publishers, and distributors to gain insight into the top challenges that they need to overcome in order to take full advantage of the enormous opportunities the digital channel provides the industry.
Tags : gaming, faming survery, techvalidate, video game development.
     Akamai Technologies
By: Akamai Technologies     Published Date: May 08, 2017
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement. Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is. Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
Tags : akamai, akamai gaming, game development, goal setting, web performance
     Akamai Technologies
By: Akamai Technologies     Published Date: May 08, 2017
The Games industry is growing at break-neck speed, surpassing growth rates of the Entertainment industry as a whole. Many Games industry players are joining the race to win-over the coveted online games audience. Developing new games that not only draw in audiences, but also keep them engaged is an on-going challenge. Recently we solicited feedback from more than 150 Akamai global games customers to gain industry insights into the challenges and opportunities their faced with each day. We would like to share their responses with you.
Tags : akamai, gaming, audience engagement, game industry, customer feedback
     Akamai Technologies
By: Akamai Technologies     Published Date: Nov 14, 2018
You’ve created a great game, so why do players keep abandoning it? The answer is frictions— the obstacles and flaws that erode player satisfaction, disrupt immersion, and ultimately cause players to look elsewhere. This abandonment not only impacts your game and revenue but also your studio’s reputation for years to come. In “Understanding Frictions” Akamai’s Nelson Rodriguez, a gaming industry insider who’s helped launch successful titles like Halo 3, will explain how to minimize frictions so you can maximize player enjoyment, loyalty, and revenue. Read “Understanding Frictions” so you can analyze your game’s points of friction using our matrix and learn how to manage, reduce, or eliminate frictions at every development stage.
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     Akamai Technologies
By: Akamai Technologies     Published Date: Nov 14, 2018
Delivering a hit PC game isn’t easy. You’ve got to worry about frictions like slow downloads, unstable connections, and security flaws — any of which can cause players to abandon for good and doom your game to failure. Akamai’s Quick Start Guide: Global Game Launch, PC Edition can take some of the complexity— and anxiety— out of your next game launch. You’ll learn how Akamai can help you succeed at each of the four key steps of game release — Develop, Promote, Deliver, and Play — so you can keep your players engaged with a seamless, secure game experience.
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     Akamai Technologies
By: Akamai Technologies     Published Date: May 06, 2019
Media organizations, gaming companies, and the entertainment industry are among the biggest targets of credential stuffing attacks. The people behind these attacks realize the value of an account, whether it’s to a streaming site, a game, or someone’s social media account. And, they’re willing to do whatever it takes to steal them. This report provides an overview of the recent credential stuffing attacks against these sectors and the risks these attacks pose. We’ll also explore some of the ways adversaries conduct these attacks.
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     Akamai Technologies
By: Akamai Technologies Australia     Published Date: Feb 07, 2018
BOTS ARE PERSISTENT – IT’S A NUMBERS GAME.
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     Akamai Technologies Australia
By: AMD     Published Date: Jul 23, 2012
With the right foundation in place, virtualization has the potential to be a game changer in allowing organizations to dramatically improve business continuity.
Tags : best practices, virtualization, business continuity, data management, business technology, data center
     AMD
By: Anaplan     Published Date: Nov 27, 2017
or pace of business.” Fortunately, there’s a better way forward. Read this research report to uncover: • Why sales leaders s
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     Anaplan
By: Anaplan     Published Date: Mar 29, 2018
Disruptive innovation, new business models, and globalization have accelerated the rate of change for every business. To stay competitive, organizations are revising their business models, product sets, and other critical aspects of their operations on a much more frequent and continuous basis. These organizations realize that real-time strategic planning and performance management are not just “nice to have” but “must have” capabilities. Yet many organizations still struggle to implement these capabilities. As a result, they’re unable to quickly revise their strategies, implement plans, and monitor results.
Tags : strategic, planning, innovation, business, globalization, organizations
     Anaplan
By: Anaplan     Published Date: Mar 29, 2018
Disruptive innovation, new business models, and globalization have accelerated the rate of change for every business. To stay competitive, organizations are revising their business models, product sets, and other critical aspects of their operations on a much more frequent and continuous basis.
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     Anaplan
By: Anaplan     Published Date: Sep 07, 2018
Les entreprises modernes doivent évoluer à un rythme sans précédent. Certaines peuvent réagir rapidement, d’autres doivent lutter. D’où la question : pourquoi certaines entreprises réussissent, mais pas d’autres ? La Harvard Business Review a interrogé 385 lecteurs représentant des entreprises de plus de 500 employés à propos des défis rencontrés dans le domaine de la planification, ainsi que des outils qu’ils utilisent. Le verdict est sans appel : 9 sur 10 utilisent des tableurs, et seulement 22 % sont satisfaits du résultat. « La planification basée sur des feuilles de calcul en silos n’est plus adaptée à la rapidité d’évolution, ni à l’envergure du business d’aujourd’hui », conclut la Harvard Business Review. Heureusement, une solution existe ! Dans l’étude approfondie publiée par HBR sous le titre « The New Game Plan for Strategic Planning », vous lirez des entrevues avec des experts de l’industrie, et découvrirez une analyse des conclusions de l’enquête, des illustrations clai
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     Anaplan
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