action strategy

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By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
Tags : adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
     Adobe
By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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     Adobe
By: AlienVault     Published Date: Oct 21, 2014
While vulnerability assessments are essential, considering vulnerability data in a vacuum greatly limits your ability to prioritize your action plan in an effective way. Without the context of which vulnerabilities are the most severe, which are actively being targeted, which are on critical assets, etc, you may waste time checking things off the list without actually improving security. Join us for this session to learn how to integrate threat intelligence into your vulnerability management strategy.
Tags : alienvault, threat intelligence, vulnerability assessments, vulnerability data, security, it management, knowledge management
     AlienVault
By: Applause Israel     Published Date: Jun 19, 2018
obile Payments have emerged as a catalyst for transactions across all markets. In underdeveloped markets, mobile payment technology is enabling businesses to sell products and services to consumers that had previously been out of reach. In developed markets, it has made the process of purchasing products and services even simpler. PayPal, one of the most popular digital payment solutions on the market, facilitated $66 billion in payment volume throughout 2015, and now has 188 million active registered user accounts across the US. Furthermore, Statista projects that mobile payments will account for more than $210 billion in transactions by 2019. Mobile payment technology is a step forward in the process of connecting businesses to the people they are serving. However, some merchants will find themselves miles behind their competitors by the time the transition to mobile payments is complete. The reason? A failure to implement the correct mobile payment strategy. An ever-increasing numbe
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     Applause Israel
By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
     Aprimo
By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
     Aprimo
By: Attunity     Published Date: Jan 14, 2019
This whitepaper explores how to automate your data lake pipeline to address common challenges including how to prevent data lakes from devolving into useless data swamps and how to deliver analytics-ready data via automation. Read Increase Data Lake ROI with Streaming Data Pipelines to learn about: • Common data lake origins and challenges including integrating diverse data from multiple data source platforms, including lakes on premises and in the cloud. • Delivering real-time integration, with change data capture (CDC) technology that integrates live transactions with the data lake. • Rethinking the data lake with multi-stage methodology, continuous data ingestion and merging processes that assemble a historical data store. • Leveraging a scalable and autonomous streaming data pipeline to deliver analytics-ready data sets for better business insights. Read this Attunity whitepaper now to get ahead on your data lake strategy in 2019.
Tags : data lake, data pipeline, change data capture, data swamp, hybrid data integration, data ingestion, streaming data, real-time data, big data, hadoop, agile analytics, cloud data lake, cloud data warehouse, data lake ingestion, data ingestion
     Attunity
By: Bluewater Learning     Published Date: Aug 29, 2018
The focus on employee engagement as a driver of better business results has gotten so much traction it’s spawned an entire category of solutions within the HCM universe. But if you’re a SumTotal client, you already own a tool that has incredible — but often-overlooked — potential for creating an environment in which engagement can not only flourish, but actually be sustained. It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. To really shape your SumTotal LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect and have a great content strategy. Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results: • Mapping out a plan for engagement success • Understanding the negative effects when you don’t have a content strategy that makes strategic sense for your organization — on employees, leaders, LMS owners, and learning practitioners • Architecting content for engagement today — and for the road ahead • Building the framework for a rich content ecosystem where learners feel at home • Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement It’s all about being ridiculously happy with your SumTotal LMS.
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     Bluewater Learning
By: BMC Software     Published Date: Aug 18, 2014
"“Exploring Business and IT Friction: Myths and Realities,” outlines key issues that cause friction between business users and IT, such as: • Gaps in customer satisfaction and the perceived value of services • Inadequate IT support, which decreases productivity and revenue • Lack of communication and ownership in how business users and IT work together to identify service levels and technology needs See what 900 business and IT professionals had to say and get recommendations for change. strategy."
Tags : customer satisfaction, it support, communication, business users, it management
     BMC Software
By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
Tags : conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning, btob, hosted solutions, on-premise, bulldog solutions, lead gen, nurture, convert, sales leads, bds
     Bulldog Solutions
By: CBRE     Published Date: Aug 02, 2017
This three-part video blog series is my perspective on Microsoft’s strategy, the evolution of Microsoft Intune, and the critical role MobileIron plays in a Microsoft shop. My opinions are based on publicly available and third-party data plus my analysis of Microsoft’s actions. Part I of this series gives an overview of Microsoft’s strategy, and Part II provides a high-level comparison of MobileIron and Microsoft Intune.
Tags : microsoft strategy, mobileiron, data analysis, video blog
     CBRE
By: Collective Health     Published Date: Aug 24, 2016
o This actionable resource guide covers 7 ways you can think like a marketer to create a compelling Open Enrollment communications campaign. Use it to create an engaging and understandable experience for your people. The guide includes: ? Tips for developing communications your people will actually open, read, and understand ? Borrowing cardinal rules from consumer marketers and making them work for you ? Setting goals, strategy, and measuring ROI for this year's Open Enrollment
Tags : best practices, communications, business management
     Collective Health
By: CPC Strategy     Published Date: Jun 26, 2012
CPC Strategy is excited to release a it's 3rd Google Shopping ebook for business owners that talks about everything you need to know to take advantage of the new Google Shopping. It's an actionable guide on how to prepare your business for the change. Fill out the form to receive CPC Strategy's Ebook.
Tags : google, marketing, cpc strategy, ecommerce, online shopping, digital
     CPC Strategy
By: CrowdTwist     Published Date: Apr 03, 2017
One of the top reasons why consumers participate in a loyalty program is because the rewards and offers are relevant. While affinity for discounts still reigns, consumers today expect more from brands to maintain their loyalty. They want to recognized with exciting rewards beyond just transactional benefits. The best strategy to reward customers is to offer the gift of choice and flexibility. Yet devising the right rewards strategy for your brand may require a test and learn approach. This whitepaper offers a deeper dive into how to develop a loyalty program rewards strategy beyond discounts.
Tags : reward, discounts, program, loyalty
     CrowdTwist
By: CyberSource EMEA     Published Date: Jun 28, 2018
It has to be quick and easy for people to pay. At the same time, fraudsters are probing the weaknesses of new digital processes. As the person who can decide whether a transaction is accepted or rejected, fraud managers have a pivotal role. They’re not just preventing losses from chargebacks. They’re gatekeepers to accepting more revenue. It’s a complex job. But get it right, and they enable their business to engage customers better – across devices and places. And that can mean supporting the very growth of the business. In this landscape, the idea that a technology like machine learning might be the answer to all the industry’s needs is attractive. But while machine learning should be a key part of an effective fraud strategy, the truth is that there’s no silver bullet. So, in this paper, we’ll look at how best to put machine learning to use. By employing it in tandem with expert insight, merchants can use it to accept the optimal number of payments. And make a direct impact on the
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     CyberSource EMEA
By: Destination Analytics     Published Date: Apr 06, 2012
To help organizations in their pursuit for deeper customer insight, we have identified four stages of organizational capabilities, which are enabled by four associated customer analytics strategies. Read to find out more.
Tags : ibm, customer analytics, technology, destination analytics, customer satisfaction, analytics strategy
     Destination Analytics
By: DocuSign     Published Date: Jun 25, 2014
Regulatory actions have forced financial institutions to re-strategize their business models, an approach that could increase or decrease profitability depending on the strategy chosen. Banking executives who want to stay competitive must focus on differentiating their services based on the customer experience and streamline related costs.
Tags : docusign, financial institutions, regulatory actions, streamline, reinvention strategies, customer experience, banking executives, enterprise applications
     DocuSign
By: DocuSign     Published Date: Mar 23, 2016
Get the Ombud research report to understand how to: • Align customer and business priorities • Assess which processes can be optimized to drive customer satisfaction • Adopt a unified, enterprise-wide strategy
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     DocuSign
By: DocuSign UK     Published Date: Nov 16, 2017
"Industry experts predict that successful businesses will soon become 100% digital for all transactions. The key challenge is how to “go digital” in the right ways. For most companies, it will be an incremental journey. BusinessNewsDaily.com notes that CIOs and business-minded technology leaders are moving beyond being supportive functions and into being an integrated part of overall business strategy and operations. IT is delivering added value, enhanced business performance, and greater security. This best practices paper outlines eight important ways that IT teams can make meaningful progress in their digital transformations."
Tags : digital, practices, professional, technology, esignature, docusign
     DocuSign UK
By: DocuSign UK     Published Date: Nov 16, 2017
"Industry experts predict that successful businesses will soon become 100% digital for all transactions. The key challenge is how to “go digital” in the right ways. For most companies, it will be an incremental journey. TodaysGeneralCounsel.com suggests that organisations should focus on a broad enterprise-wide information governance strategy developed by IT, legal, records and business stakeholders. Doing so improves governance, risk management and compliance programs. This best practices paper outlines seven important ways that legal teams can make meaningful progress in their digital transformations." .
Tags : legal, professionals, digital, practices, docusign, esignature
     DocuSign UK
By: Dynatrace     Published Date: Jul 29, 2016
Gap free data helps you create and manage high-performing applications that deliver flawless end-user experience and customer loyalty. To be gap free, you must capture data from every single method in your application infrastructure, end-to-end, including timing and code-level context for all transactions, services and tiers, and make the data available for analysis. This eBook gives you technical and business case details that will show you why gap free data is a critical part of your application management strategy.
Tags : dynatrace, gap free data, applications, application performance, development, devops, application infrastructure, application performance management, user experience, application management, software development, enterprise applications, business technology
     Dynatrace
By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
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     Emarsys - APAC
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