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By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
Tags : employee advocacy, employee engagement, social media, social media visibility
     Smarp
By: Computhink     Published Date: Dec 10, 2007
Park West’s successful landscape business had a paper problem. The 11 separate companies (including their headquarters) created paperwork havoc for their Accounts Payable (AP) Department. They required an electronic document management alternative that could meet their criteria to standardize the process for all 11 companies. They needed this at a price that would enable them to realize return on investment in a reasonable length of time.
Tags : roi, return on investment, document management, electronic document management, viewwise, viewise, computhink, landscape, landscaper, parkwest, paperless
     Computhink
By: Marketo     Published Date: Mar 22, 2018
Words like “brand advocate” and “engagement” can sound squishy and could lead you to believe any potential gains from this new way of marketing will be intangible. That is not the case. Download these slides to understand the real—and substantial—financial benefits that can come from moving to engagement-focused marketing.
Tags : 
     Marketo
By: SAS     Published Date: Apr 14, 2016
Des termes tels que Big Data et Internet des Objets, peu répandus il y a encore quelques années, sont entrés dans le vocabulaire usuel non seulement des directeurs et dirigeants, mais également de toute l’organisation de l’entreprise. Nous sommes souvent surpris par la rapidité avec laquelle les choses changent, une vitesse qui dépasse notre capacité d’apprentissage et de compréhension. Et dans le même temps, nous réalisons que les dynamiques de l’entreprise et le contexte dans lequel nous évoluons sont trop lourds, trop coûteux, trop complexes. Trop.
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     SAS
By: Riverbed     Published Date: Oct 09, 2012
The enormity of a consolidation effort in a global organization can be daunting, but the rewards are compelling. To get a step in the right direction, download this informative report from Forrester Consulting to find out how organizations are successfully consolidating their environments using advanced WAN optimization solutions along with an updated vocabulary and adjusted business approaches to drive greater business value from IT infrastructure.
Tags : it infrastructure, data, virtualization, optimization, servers, wan optimization, it management, enterprise applications, business technology
     Riverbed
By: Clarabridge     Published Date: Dec 03, 2013
This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step “road map” that guides organizations through the process of implementing a social media program.
Tags : clarabridge, digital communications, digital revolution, product information, using social media, customer behaviors, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty, market share, marketplace, voice of the customer, voc, customer insights
     Clarabridge
By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide a five step “roadmap” that organizations can use to transform their marketing organization into a Center of Customer Experience Excellence.
Tags : clarabridge, optimizing customer experience, voice of the customer, customer engagement, data source, voc program, customer behaviors, operationalize voc, customer relationship management, crm, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty
     Clarabridge
By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
Tags : clarabridge, customer behaviors, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty, market share, marketplace, voice of the customer, operationalize voc, customer insights, integrate structured data, integrated unstructured data, business value, customer feedback, text analytics software, product management, voc in product management
     Clarabridge
By: IBM     Published Date: Aug 06, 2014
As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
Tags : ibm, insurance, data, big data, analytics, chief data officer, performance, innovation, data center
     IBM
By: IBM     Published Date: Aug 08, 2014
As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
Tags : big data, analytics, chief data officer, strategy, performance
     IBM
By: Oracle     Published Date: Oct 22, 2015
In his annual list of strategic issues for the CIO, tech blogger and Oracle chief communications officer Bob Evans estimates the CIO fulfills four major roles, each of which directly contributes to the success of the business. Look around at the retail IT leaders you admire most and you will find that they fulfill every role. This eBook takes a closer look at the Business Transformer, Customer Expert and Advocate, Technology Visionary and the Culture Warrior.
Tags : oracle retail, retail cio, retail it leaders, business transformer, customer expert
     Oracle
By: MuleSoft     Published Date: Oct 13, 2015
It’s in a retail business’ best interest to develop an omnichannel strategy; customers who engage in multiple channels spend up to 30% more than single channel customers and tend to be powerful advocates for the business. Building these strategies is a process that businesses embark upon, and that process can be made easier through MuleSoft's approach to enterprise integration, API-led connectivity. In this whitepaper, we’ll discuss the omnichannel journey and how integrating and exposing valuable data can put retailers in a competitive position to win over the tech savvy customer.
Tags : retail business, omnichannel retailing, multiple channels, connectivity, integration, single channel customers, enterprise applications
     MuleSoft
By: IBM     Published Date: Oct 23, 2009
In the white paper, "Shopper Advocacy: Building Consumer Trust in the New Economy," you'll learn the results of a survey of 30,000 U.S. retail consumers, conducted by the IBM Institute for Business Value.
Tags : consumer trust, retail business, ibm, business value, customer loyalty, advocacy
     IBM
By: Inovis     Published Date: Aug 06, 2007
Major retailers and mass merchandisers are turning up the pressure on their trading partners and even other retailers to implement Global Data Synchronization (GDS) within their organizations. These advocates see GDS and participation in the Global Data Synchronization Network (GDSN) as the best path to improving the timeliness and accuracy of their supply chains, particularly once these efforts are broadly supported across the retail supply chain landscape.
Tags : gds, inovis, retailers, merchandisers, gdsn, data synchronization, inovis catalogue, global data synchronization, scm, supply chain, supply chain management, productivity, business management, retail, data management
     Inovis
By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Tags : brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications
     BrightCove
By: LANDesk     Published Date: Jun 02, 2009
A proven framework for delivering business alignment and implementing best practices for IT service management.
Tags : landesk, avocent, itsm, it business management, itbm, maturity model, service management, cobit, capability maturity model integration, cmmi, cmdb, kpi, sla
     LANDesk
By: LANDesk     Published Date: Jan 12, 2009
The purpose of this paper is to present a method for reducing risk and increasing IT contribution during uncertain times and to assist readers with measuring the value and building a business case for IT Service Management (ITSM).
Tags : avocent, itsm, it service management, itil, it infrastructure library, green it, business management, maturity model, best practices, crm, customer relationship management, crm tools, sla
     LANDesk
By: LANDesk     Published Date: Apr 06, 2009
Implementing the ITIL set of guidelines to aid the implementation of a lifecycle framework for IT Service Management is now a major priority for a growing number of organizations, but remains a task where external help is often of critical importance.
Tags : itil, avocent, landesk, lifecycle, configuration management database, cmdb, it infrastructure library, kpi, itsm, it service management, version 3
     LANDesk
By: LANDesk     Published Date: Mar 23, 2009
Peters' and Waterman's well-known book 'In Search of Excellence', a study of some of the most well-managed companies in the United States at that time, was one of the best-known business books of the 1980s. In the book, the authors identified eight common themes which they argued were responsible for the success of the included corporations. These attributes included hands-on management, centralized values accompanied by entrepreneurial productivity, and focusing on the core business (sticking to the knitting).
Tags : itsm, it service management, it management, business management, avocent, landesk, survey, cio, best practices
     LANDesk
By: LANDesk     Published Date: Aug 26, 2009
Service management solutions have the potential to return very significant hard-currency ROI. Successful implementations dramatically improve decision accuracy, enhance productivity, increase operating efficiency and reduce operational risk by providing comprehensive context for a wide range of management decisions.
Tags : avocent, itsm, it service management, itil, integration, sla, it infrastructure library, green it, business management, maturity model, best practices, crm, customer relationship management, crm tools, sla
     LANDesk
By: LANDesk     Published Date: Dec 08, 2009
This report created by the Service Desk Institute and sponsored by LANDesk provides an insight into the UK IT Support Industry by examining the core of any organisation - the Service Desk. The study covers a wide range of issues from technology and metrics through to training and salaries.
Tags : avocent, service desk, help desk, landesk, benchmarking, desk managers, technical desks
     LANDesk
By: LANDesk     Published Date: Feb 08, 2010
At the time of a software audit, a SAM program helps you avoid increased license fees and penalties and keeps your employees engaged in your key initiatives rather than burdened by an auditor's requests for documentation.
Tags : avocent, sam, software asset management, gartner, audit, license fee, register, license key
     LANDesk
By: LANDesk     Published Date: Jun 07, 2010
Windows 7 adoption is one of IT's top priorities for 2010. A solid adoption strategy requires 12 to 18 months for thorough planning and testing before actual Windows 7 deployment can begin. But nearly two-thirds of companies don't yet have a Windows 7 adoption plan in place. In this White Paper LANDesk have identified seven pitfalls that IT organizations must avoid as they embark on Windows 7 adoption.
Tags : avocent, landesk, windows 7, microsoft, windows, vista, support, sp2, sp3, support
     LANDesk
By: Navisite- A Time Warner Cable Company     Published Date: Aug 07, 2013
However, risk-averse enterprise IT professionals are understandably cautious about simply moving their entire IT portfolio of resources and services into a 100-percent cloud architecture. As with most technology-adoption curves, enterprises have not embraced an “all-or-nothing” paradigm, instead preferring a pragmatic, “evolution, not revolution” approach of cautious incrementalism. This helps them account for their existing investments, custom work, business requirements, and risk posture. Not everything will move to the cloud – at least not in the foreseeable future. That’s why so many IT professionals advocate a so-called “hybrid” approach. But what do we mean by “hybrid” and how do we optimally balance the various components of a hybrid cloud architecture?
Tags : hybrid cloud, pragmatic view, architectures, it professionals, it portfolio, business technology
     Navisite- A Time Warner Cable Company
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