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By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
Tags : b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
     Sprinklr
By: Motorola Solutions     Published Date: Jun 05, 2019
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER. In the world of retail, the customer is always right. That’s why retailers today must ensure their staff is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers expect retail associates to be empowered with accurate answers and attentive service. Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless experience for shoppers and keep them coming back. When retailers create an engaging experience, customer interactions turn into transactions and occasional buyers turn into loyal brand advocates. Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer and employee interactions, efficiency and safety both in stores and warehouses – but which business radio model is right for
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     Motorola Solutions
By: HP Data Center     Published Date: Feb 18, 2009
The recent release of the Environmental Protection Agency (EPA) study on data center energy efficiency is adding fuel to the fire in the research and development of new ways to reduce energy use in centers. The findings, summarized on the EPA website, are staggering: Data centers consumed about 60 billion kilowatt-hours (kWh) in 2006, roughly 1.5 percent of total US electricity consumption -Energy consumption of servers and data centers has doubled in the past five years and is expected to almost double again in the next five years to more than 100 billion kWh, costing about $7.4 billion annually.
Tags : green data centers, epa, hp data center, energy consumption, server rack consumption, environmental protection agency, digital power, leed rating system
     HP Data Center
By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
Tags : adobe, online customer experience 2010, voice of the customer, voc
     Adobe
By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
Tags : restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
Tags : hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
Tags : hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi
     Zuberance
By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
Tags : marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
     Zuberance
By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
Tags : b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
     Invoca
By: Cisco     Published Date: May 14, 2015
En réalité, les entreprises comptent déjà sur le département IT pour devenir plus stratégiques et plus influentes. En effet, le département IT contribue à favoriser la croissance, à doper le chiffre d'affaires, à catalyser l'innovation et à offrir de nouvelles expériences aux clients. Sa mission n'est plus de gérer ni de dépanner l'infrastructure technologique. Il a désormais pour vocation de transformer les processus et de favoriser la réussite de l'entreprise
Tags : cloud computing, erp, cisco
     Cisco
By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
Tags : castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership
     Castlight Health
By: Adobe     Published Date: May 19, 2015
Profissionais de marketing que veem seus clientes por um caminho linear de funil não estão em contato com seus clientes. O caminho do cliente possui múltiplos canais, onde eles esperam que os profissionais de marketing lembrem de suas preferências e antecipem suas necessidades. Em Dez Maneiras que Marketing cross-channel Não é Ciência de Foguete, você aprenderá como conectar-se com seu cliente e alcançá-lo de forma personalizada e relevante - tudo com coleta de dados confiavéis.
Tags : cross-channel, você escolhe os canais, objetivos é fácil, ciência inacessível, clientes querem, precisa de tudo, aqui para ficar
     Adobe
By: CommVault     Published Date: Jun 10, 2015
It's no secret that today's unprecedented data growth, data center consolidation and server virtualization are wreaking havoc with conventional approaches to backup and recovery.
Tags : backup, data, management, storage, data protection, software
     CommVault
By: FICO     Published Date: Nov 17, 2016
Você já se perguntou como um grande varejista da América do Sul modernizou a concessão de crédito? A fim de manter a competitividade, os varejistas precisam tomar decisões de crédito cada vez mais rápidas no ponto de venda. Este foi um desafio para este grande varejista da América do Sul, que usava uma estrutura antiquada (com mainframe) e um processo manual para determinar quais propostas de crédito deveriam ser aprovadas.
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     FICO
By: Oracle     Published Date: Apr 16, 2018
Cerca de 62% dos CFOs entrevistados pela Fuqua School of Business da Duke University afirmam que o ritmo da mudança e da inovação em seus setores acelerou. As empresas precisam estar prontas para mudar seu foco, mas onde os CFOs devem concentrar sua atenção em 2018? Steve Cox, vice-presidente de marketing de produtos de ERP e de EPM do grupo Oracle, fala sobre ações fundamentais orientadas à tecnologia.
Tags : voce, precisa, saber, atualizar, otimizar, financeira, maneira
     Oracle
By: Oracle     Published Date: Apr 16, 2018
A Oracle, juntamente com o American Institute of CPAs (AICPA) e o Chartered Institute of Management Accountants (CIMA), explorou o impacto e os modelos operacionais dos líderes de finanças que utilizam o modelo Agile e, com isso, eles elegeram as cinco principais razões para modernizar o modelo financeiro da sua empresa.
Tags : voce, precisa, atualizar, modelo, financeiro, empresa
     Oracle
By: Oracle     Published Date: Apr 16, 2018
A nuvem se tornou o catalisador para uma série de tecnologias novas e disruptivas para seus negócios, desde chatbots e inteligência artificial (IA) até aprendizado de máquina aplicado e blockchain. Como um provedor de nuvem completo que atende clientes que são essencialmente líderes do setor, a Oracle tem profundo conhecimento das oportunidades tecnológicas do future— e a probabilidade da sua adoção. Somos inspirados por nossos clientes líderes do setor e as tendências que os afetam. É nesses pioneiros na adoção da tecnologia que nos concentramos para fazer nossas previsões para a nuvem em 2018. O que você poderia alcançar se agisse agora?
Tags : quais, tendencias, setor, tecnologico, proximos
     Oracle
By: Oracle     Published Date: Apr 16, 2018
O gerenciamento de banco de dados é caro e complicado. Conforme aumenta o número de aplicativos e bancos de dados, os custos e complicações podem multiplicar-se. Uma solução, seria um sistema de hardware e software projetado especificamente para que o software de banco de dados otimize as operações de banco de dados, tanto para o desempenho quanto para a simplificação administrativa. O Oracle Exadata é a única plataforma que proporciona desempenho ideal do banco de dados e eficiência para dados mistos, análises e cargas de trabalho OLTP. Com uma gama completa de opções de implantação, ele permite que você execute seu banco de dados Oracle e cargas de trabalho de dados onde e como desejar — on-premise, na nuvem da Oracle, na nuvem do Cliente em seu data center ou em qualquer combinação desses modelos.
Tags : executar, banco, dados, oracle, exadata
     Oracle
By: Zebra Technologies     Published Date: Jun 15, 2017
Labeling blood and other samples at the time they are collected improves patient safety and helps prevent a host of problems related to misidentification — including many of the estimated 160,900 adverse events that occur in U.S. hospitals annually because of sample identification errors. There is a strong and growing body of evidence within medical literature that creating specimen identification labels on demand at the patient bedside with a mobile printer can significantly reduce errors. The Joint Commission’s National Patient Safety Goals (NPSG) advocate the use of two patient-specific identifiers, such as name and birthdate, whenever taking blood or other samples from a patient, and to label the sample collection container in the presence of the patient.
Tags : specimen, labeling, benefit, hospitals
     Zebra Technologies
By: Zebra Technologies     Published Date: Jul 06, 2017
Mantenha-se à frente dos riscos inerentes à conectividade moderna, à integração móvel e à segurança das impressoras térmicas de código de barras. Este documento ajuda você a aproveitar seu know-how de TI, avaliando riscos comuns de segurança e aumentando o controle com sistemas de gerenciamento remoto de dispositivos.
Tags : printer intelligence, industrial printers, desktop printers, mobile printers, highly durable printers, improving warehouse, manufacturing productivity, shipping accuracy
     Zebra Technologies
By: Zebra Technologies     Published Date: Jul 06, 2017
Conheça os sinais de alerta para ver se você corre o risco de suas impressoras não funcionarem quando você mais precisa. Baixe "Os 6 principais riscos nas impressoras de código de barras".
Tags : printer intelligence, industrial printers, desktop printers, mobile printers, highly durable printers, improving warehouse, manufacturing productivity, shipping accuracy
     Zebra Technologies
By: Zebra Technologies     Published Date: Oct 04, 2017
Android em Serviços de Entrega e Logística Como melhorar os níveis de serviço e a eficiência com o Zebra com Android. O Desafio: Reduzir os custos e melhorar o tempo de entrega e os níveis de serviço. A Solução: Usar o zebra com android para criar novas eficiências. Os dispositivos Zebra com Android foram projetados para ajudar você a enfrentar esses desafios. Baseados no Android com as ferramentas de desenvolvimento e os aplicativos do Mobility DNA, os dispositivos com Android da Zebra oferecem uma segurança de nível empresarial e uma funcionalidade industrial que os dispositivos de consumo não conseguem oferecer.
Tags : mobile technologies, machine to machine communication, automation increase, accurate data capture, team collaboration, tc56, mc67, tc55
     Zebra Technologies
By: Zebra Technologies     Published Date: Sep 12, 2018
Labeling blood and other samples at the time they are collected improves patient safety and helps prevent a host of problems related to misidentification — including many of the estimated 160,900 adverse events that occur in U.S. hospitals annually because of sample identification errors.1 There is a strong and growing body of evidence within medical literature that creating specimen identification labels on demand at the patient bedside with a mobile printer can significantly reduce errors. The Joint Commission’s National Patient Safety Goals (NPSG) for 2010 advocate the use of two patient-specific identifiers, such as name and birthdate, whenever taking blood or other samples from a patient, and to label the sample collection container in the presence of the patient. Producing specimen labels at the patient bedside and encoding patient identification in a barcode satisfies both The Joint Commission’s NPSG and Health Insurance Portability and Accountability Act (HIPAA) requirements. T
Tags : 
     Zebra Technologies
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