social marketing

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By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
Tags : mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement, sales mobility strategy, smart phone, sales enablement, social media library, marketing rediness videos, customer enablement, personalized collateral, social reach, social sales reach
     Ethofy
By: Jive     Published Date: Mar 14, 2013
5 ways a social intranet can help you boost output in a single bound
Tags : jive software, social media, social marketing, collaboration, collaboration platform
     Jive
By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
Tags : vocus, search, social, email, publicity, 2013 marketing success, marketing strategy
     Vocus
By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesnít have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : social strategies, brand marketing, social media, social media marketing
     Bazaarvoice
By: Jive     Published Date: Feb 07, 2013
Restructuring the marketing department has become a business clichť and yet rarely produces better results. Try networking your marketing team with social business technology before marketing engages in yet another unsuccessful reorg.
Tags : 
     Jive
By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesnít have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
Tags : social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
     Bazaarvoice
By: Bazaarvoice     Published Date: Jan 24, 2013
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
Tags : retail, ecommerce, data, analytics, marketing, mobile, social, marketing
     Bazaarvoice
By: IBM     Published Date: Jan 18, 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : analytics, social media, best practices, crm, marketing, business intelligence
     IBM
By: IBM     Published Date: Jan 18, 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customersí attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
Tags : analytics, social media, best practices, crm, marketing
     IBM
By: Crimson Hexagon     Published Date: Jan 14, 2013
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
Tags : four c's of social media, c suite, crimson hexagon, social media, marketing, business technology
     Crimson Hexagon
By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Oracle     Published Date: Dec 18, 2012
Social commerce represents a powerful opportunity to engage your new and existing customers.
Tags : crm, oracle, marketing, social catalog, customers, realationship marketing
     Oracle
By: Oracle     Published Date: Dec 18, 2012
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market.
Tags : oracle, crm, social media, customer marketing
     Oracle
By: SAP     Published Date: Nov 28, 2012
A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
Tags : socialytics, idc, sap, marketing, merchandising, commerce, product design, quality, business technology
     SAP
By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
Tags : local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
     sweetiQ
By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), building brands, evangelists, products, services
     Sysomos
By: IBM     Published Date: Oct 24, 2012
Your brand has fans, friends and followers. So what?
Tags : ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels, business technology
     IBM
By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty, business technology
     IBM
By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
Tags : bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior
     Bazaarvoice
By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
Tags : bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness
     Bazaarvoice
By: IBM     Published Date: Oct 01, 2012
orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
Tags : brand experience, social marketing, social networking, social media, digital branding, business technology
     IBM
By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing
     Wildfire Interactive
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