social marketing

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By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
Tags : social, roi, adobe, b2b, marketing, marketer, impact, measurement, measuring, results, whitepaper, jordan enright-schulz, reach, engagement
     Adobe
By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Tags : adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat, periscope, paid impressions, organic impressions, yahoo, bing, google, ctr, optimization, cpc, tablet, smartphone, desktop
     Adobe
By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
Tags : social data, social marketing, marketing maturity, marketing strategy, customer insights, marketing programs, technology brands
     Meltwater
By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
Tags : gshift, seo, social marketing strategies, content marketing strategies, keywords
     gShift Web Presence Analytics
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
Tags : act-on, seo, search engine, search ranking, social, marketing
     Act-On
By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
Tags : customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services, enterprise applications
     Appcito
By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
     Wyng
By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
     Wyng
By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
Tags : the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data, social analytics, videos
     Socialbakers
By: Marketo     Published Date: Mar 18, 2015
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.
Tags : marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi
     Marketo
By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
     Wyng
By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
     Wyng
By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
Tags : social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
     Brandwatch
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing
     Adobe
By: Socialbakers     Published Date: Jan 26, 2015
Social Media has evolved rapidly. Now it is the time to objectively evaluate how social media marketing contributes to your overall marketing strategy - where does social sit? What are your goals on social? - and the bottom line. The best way to successfully communicate and advocate for your social media strategy is through data. The numbers don’t lie. You need to be able to show performance for the right KPIs and benchmark against your competition and industry.
Tags : social media kpis, social media strategy
     Socialbakers
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening, media listening
     Meltwater
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
Tags : social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy, social marketing, social listening, analyst report, social business, socially enabled enterprise, marketing cloud
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
What happens when Marketing and IT unite to tackle the escalating challenges brought by today’s rapidly moving digital, social and mobile world? What kind of impact does that collaboration have on customer experience and the business as a whole?
Tags : research, cdo, social media, social marketing, cio, cmo, marketing and it collaboration, customer experience, digital, social business, socially enabled enterprise, marketing cloud
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
Tags : customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
Tags : command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Tags : command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
     Oracle Social Cloud
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
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