service marketing

Results 151 - 175 of 240Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
Tags : ibm, retail, data, big data, power, stores, interact, social media
     IBM
By: IBM     Published Date: Aug 06, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : ibm, retail, social media, analytics, insights, actionable, relationships, technology
     IBM
By: IBM     Published Date: Oct 31, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : social media analytics, customer satisfation, consumer trands, roi, marketing campaigns
     IBM
By: Neolane, Inc.     Published Date: Jul 13, 2010
Mornay Services, a subsidiary of the Groupe Mornay retirement fund, offers individual accident and health insurance as well as savings and credit products. Operating a direct sales model, Mornay Services boasts a portfolio of 200,000 repeat customers and a database of one million potential customers.
Tags : neolane, mornay, avatars, cross channel, marketing, groupe mornay, credit, savings, strategy
     Neolane, Inc.
By: Microsoft Dynamics     Published Date: Jul 11, 2007
This paper introduces various supply chain concepts and explains their importance. It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.
Tags : retailer, enterprise resource, erm, erp, sales software, sales management, scm, supply chain, supply chain management, microsoft, microsoft dynamics, radio frequency, rfid, collaboration, service level, marketing, business metrics, operations, distribution, plant
     Microsoft Dynamics
By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
Tags : crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
     CrownPeak
By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how ROUSH improves online marketing and builds trust and rapport by increasing trust and security of their online site. Learn more today!
Tags : roush, mcafee, secure, service, roi, conversions, trustmark, website security, seo, certification, sales, online, online marketing
     McAfee, Inc.
By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how displaying McAfee SECURE™  trustmark showed positive results for Container & Packaging Supply, Inc. Learn more today!
Tags : container, packaging, mcafee, secure, service, roi, conversions, trustmark, website security, seo, certification, sales, online, online marketing
     McAfee, Inc.
By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how Foreclosures.com differentiates itself from competition by displaying the McAfee SECURE™  trustmark. Learn more today!
Tags : foreclosure, packaging, mcafee, secure, service, roi, conversions, trustmark, website security, seo, certification, sales, online, online marketing
     McAfee, Inc.
By: IBM     Published Date: Jan 09, 2014
Simply put, software defined storage is the abstraction of storage services from storage hardware. This term is more than just marketing hype, it’s the logical evolution of storage virtualization from simply being a storage aggregator to the end goal of storage as a service. To achieve this goal, software defined storage needs a platform from which to centralize.
Tags : ibm, storage switzerland, storage platform, sds, software defined storage, data center, storage virtualization, data protection, shared storage, storage capacity, centric systems, high performance databases, storage efficiency, range of solutions, vendor options, volume management, software selection, data service, data management, performance loss
     IBM
By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
Tags : ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy
     IBM
By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
Tags : ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
     IBM
By: Xero     Published Date: Feb 18, 2014
Learn how to market payroll services to your clients to ensure a profitable revenue stream. We’ll share tips and tricks from accounting professionals who have been successful in attracting new clients by marketing payroll as part of their value add services.
Tags : payroll, accountants, xero, accounting, small business accounting
     Xero
By: Phunware     Published Date: Aug 27, 2014
Learn the 5 questions you should be asking a potential location-based marketing partner and see the importance of choosing the right marketing and analytics partner for your organization.
Tags : location based services, wi-fi beacons, geofencing, ble, bluetooth low energy technology, close proximity marketing, wayfinding, branded mobile apps
     Phunware
By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
     Skyword
By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
     Skyword
By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
     Skyword
By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
Tags : ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
     IBM
By: Net Atlantic     Published Date: Mar 19, 2010
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
Tags : net atlantic, esp, email service provider, deliverability, spam, anti-spam
     Net Atlantic
By: Jive     Published Date: Feb 12, 2015
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
Tags : customer service, collaboration, roi, innovation, revenue, profit, savings, money, investment
     Jive
By: Gold Lasso     Published Date: Jul 13, 2007
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Tags : email service, isp, esp, vendor selection, vendors, email marketing, service provider, dns configuration, communication, gold lasso
     Gold Lasso
By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
Tags : tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies, enterprise applications
     Tippit, CRM
By: ClickMail Marketing     Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
Tags : email service provider, esp, clickmail, roi, dma, direct marketing association, deliverability, marketing channel, ltv, life time value, resource, email automation, cms, content management system, usability, authentication, batch and blast, spam, api, application programming interface
     ClickMail Marketing
By: Radian6     Published Date: Feb 17, 2012
With this ebook, you will have what you need to get started so you can go forth and measure!
Tags : radian6, marketing, social media, customer service, public relations, social media marketing
     Radian6
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