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By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Rackspace     Published Date: Mar 07, 2019
Having on boarded numerous businesses onto the AWS platform, Rackspace found three best practices to be routinely missing from its customers’ architectural designs. These best practices for automation, scaling and segmentation, utilize capabilities inherent on the AWS platform to help drive an easier deployment.
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     Rackspace
By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
Tags : zoominfo, sales, marketing, pipeline, conversion rates
     ZoomInfo
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Tags : lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
     WhatCounts
By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
Tags : napco, target marketing, customer segmentation
     TargetMarketing
By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Hewlett Packard Enterprise     Published Date: Nov 01, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
Tags : 
     Hewlett Packard Enterprise
By: Cisco EMEA     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Tags : sd-access, segmentation, network fabric, wan, automation, cisco, analytics
     Cisco EMEA
By: Cisco EMEA     Published Date: Nov 13, 2017
Cisco has recently unveiled its new intent-based networking strategy, called "The Network. Intuitive." The goal of intent-based networking is to allow greater levels of automation, security integration, and centralized manageability within a software subscription orientation. Intent-based networking is underpinned by Software-Defined Access (SDA), Cisco's automation engine built upon the company's Digital Network Architecture (DNA), which automates network segmentation, policy enforcement, and troubleshooting. Other core components of the announcement include a refresh of Cisco Catalyst switches, a new licensing model for infrastructure, and an all-in-one management console called DNA Center.
Tags : centralized operations, management, intelligent systems, multi vendor support, cloud, cisco
     Cisco EMEA
By: Dell EMC     Published Date: May 23, 2017
The rapid growth of unstructured data poses significant challenges to store, manage, secure and protect data across virtually every industry segment. You need a way to manage your data: simply, securely and cost-effectively.
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     Dell EMC
By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: Cisco     Published Date: Feb 23, 2016
As security continues to get more complex Cisco looks at a network visually for secuirty aspects and is not based upon classifications of boundary and segmentation. Putting the 'Network' back in Network Security is an implementation used through: Netflow, Fire & ISE, Beyond Access Control (SGT & TrustSec)
Tags : network management, network secuirty, network optimization, networking, security
     Cisco
By: SAP SME     Published Date: May 09, 2017
A transformação digital está diretamente relacionada à mudança em curso da economia digital, que se traduz na interconexão em tempo real de indivíduos, empresas e sociedade, com respaldo da tecnologia. Pense nos recursos avançados que estão modificando a natureza dos negócios: » Hiperconectividade –decorrente das comunicações a qualquer hora e lugar. » Poder computacional ilimitado, disponibilizado pelas diversas plataformas. » Computação em nuvem, com acesso facilitado a softwares e serviços hospedados. » Proliferação de sensores e dispositivos móveis, que oferecem novas e contínuas fontes de informação, bem como meios de acessá-las. » Avanços na segurança cibernética, que garantem acesso confiável e uso de informações essenciais, minimizando vulnerabilidades internas e externas.
Tags : 
     SAP SME
By: SAP SME     Published Date: May 09, 2017
A transformação digital está diretamente relacionada com a mudança em curso da economia digital, que se traduz na interconexão em tempo real de indivíduos, empresas e sociedade, com suporte da tecnologia. Pense nos recursos avançados que estão modificando a natureza dos negócios: » Hiperconectividade – decorrente das comunicações em qualquer tempo e lugar » Poder computacional ilimitado, disponibilizado pelas diversas plataformas » Computação em nuvem, com acesso facilitado a software e serviços hospedados » Proliferação de sensores e dispositivos móveis, que oferecem novas e contínuas fontes de informação, bem como meios de acessá-las » Avanços na segurança cibernética, que garantem acesso confiável e uso de informações essenciais, minimizando vulnerabilidades interna e externa
Tags : 
     SAP SME
By: SAP SME     Published Date: May 09, 2017
Não aconteceu de um dia para o outro, mas aconteceu. A comoditização e a concorrência global aumentaram a pressão em quase todos os setores. Para piorar a situação, os mercados inanceiros tornaram-se mais exigentes do que nas décadas anteriores. Todos procuram o crescimento sustentável, mas poucos encontram a fórmula secreta para o conseguir. O que isso tem a ver com engajamento? Tudo. As empresas otimizaram suas operações para obterem ganhos precisos. Os CEOs estão virando sua atenção para as equipes centradas no cliente – marketing, vendas, comércio e atendimento ao cliente – para atraírem mais clientes e manterem relacionamentos mais profundos com eles. As regras do jogo mudaram.
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     SAP SME
By: Pega     Published Date: May 25, 2016
Organizations are constantly turning to IT solutions to streamline their operations and processes and gain efficiencies. Business Process Management solutions is one area gaining traction inside enterprises as they look to making their workflow more effective and more capable to an ever changing business environment. According to Gartner, BPM-platform-based case management frameworks are configurable "apps" meant to help solution architects accelerate the delivery of unique and flexible case management solutions. Gartner evaluated 11 providers in this growing market segment including Pegasystems. Download this Gartner Magic Quadrant analysis for BPM platform-based case management frameworks and gain a better understanding of the solutions offered by each BPM vendor.
Tags : business optimization, business strategy, network management, business applications, best practices, business process management, solutions
     Pega
By: Hewlett Packard Enterprise     Published Date: Aug 23, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
Tags : 
     Hewlett Packard Enterprise
By: Microsoft     Published Date: Jun 19, 2017
Gartner reports that 75% to 80% of organizations are using some form of agile project management process. Although agile project management has been around for many years, the way we adapt it has changed significantly, especially as project portfolio management (PPM) practices have evolved. In today’s businesses, technology plays a crucial role in our success, but technology can also make things more uncertain. This uncertainty has given us the motive to be more flexible and requires a “think on your feet” mentality. For this reason, we've seen a big spike in Agile PPM over the last few years. So how do we continue to deliver stability and efficiency, the result of traditional style PPM, while also giving in to necessary risks that lead to innovation and competitive edge? It’s simple: accept the value in each method, avoid the inevitable pains that may develop with segregation, and opt for a unified agile and traditional PPM model.
Tags : 
     Microsoft
By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
Tags : 
     Adobe
By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
Tags : 
     Adobe
By: Dell Server     Published Date: Aug 24, 2018
La computación periférica pronto se convertirá en la nueva norma, a medida que entramos en una era de zettabytes y miles de millones de dispositivos conectados. Los servidores PowerEdge de Dell EMC están diseñados de forma única para cumplir las exigencias de la computación periférica con seguridad integrada, escalabilidad sin concesiones y automatizado inteligente.
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     Dell Server
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