multi channel

Results 276 - 300 of 387Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: Jul 07, 2014
"Organizations have always looked for better ways to reach, communicate and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and orgnaiztaions look for consistency in delivery of contents across touchpoints. Learn how IBM’s portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition"
Tags : ibm, omni-channel, digital, leading, digital experience, multichannel, business technology
     IBM
By: IBM     Published Date: May 02, 2016
Acquiring a clear view of a customer journey is essential if you want to provide on-brand, high-quality, consistent experiences throughout every touchpoint.
Tags : ibm, customer journey, customer experience, touch points, insight, brand, multi channel, enterprise applications
     IBM
By: IBM     Published Date: Jul 22, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Tags : ibm, commerce, customer analytics, customer insight, data insights, business opportunity, analytics, knowledge management
     IBM
By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
Tags : ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, enterprise applications
     IBM
By: IBM     Published Date: Aug 17, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Tags : ibm, customer experience, commerce, customer experience analytics, data insights, enterprise applications, business technology
     IBM
By: IBM     Published Date: Oct 11, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Tags : ibm, customer analytics, customer experience, analytics, data insight, knowledge management, enterprise applications, business technology
     IBM
By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
Tags : ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c
     IBM
By: IBM     Published Date: Feb 01, 2017
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Tags : ibm, commerce, customer analytics, customer insights, enterprise applications, business technology
     IBM
By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
Tags : ibm, retail, transactions, relationships, shopper, store, retail channels
     IBM
By: IBM     Published Date: Nov 25, 2014
When empowered customers use multiple channels to engage and purchase, merchants struggle to make optimal merchandising decisions to maximize sales, profit and shopper loyalty. We’ll show you how IBM can help through our portfolio of Omni-Channel Merchandise Optimization solutions.
Tags : ibm, ibm experienceone, optimal merchandising, cloud-computing, software development, it management, knowledge management, enterprise applications
     IBM
By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
Tags : 
     Cisco
By: Unica Corporation     Published Date: Jan 19, 2010
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
Tags : interactive web analytics map, next generation web analytics, website optimization, multi-channel analytics, aggregate level analytics, individual level analytics, website performance, behaviorial targeting
     Unica Corporation
By: LeapFrog Interactive     Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
Tags : leapfrog, channel, integration, consumer, marketing, audience, performance, success
     LeapFrog Interactive
By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
Tags : dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
     PR Newswire
By: IBM     Published Date: Sep 27, 2013
Founded in 1975, DIMAR Group operates in retail, marketing consumer products through a multi-channel distribution network that includes cash and carry, franchising, discount and supermarket operations. With 174 stores and 2,000 employees located mainly in western Liguria and southern Piemonte, DIMAR Group is ready for the rapid and frequent changes that characterize the northern Italian market.
Tags : ibm, ibm solutions, ibm bladecenter, ibm system storage, virtualization, virtualization technologies, dimar, ibm platform
     IBM
By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
Tags : search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
     IBM
By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
Tags : enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market
     IBM
By: Oracle     Published Date: Nov 13, 2013
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud. This eBook is a short introduction on how IT helps drive value for the business through cloud-based customer service solutions.
Tags : zenithoptimedia, oracle, customer service, the cloud, business benefits, it benefits, rightnow product focus, competitive market
     Oracle
By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
Tags : ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends
     IBM
By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
     IBM
By: Cisco     Published Date: Jun 02, 2015
Cisco engineers have comprehensively tested and documented each design in order to ensure faster, more reliable, and fully predictable deployment. See how in this whitepaper.
Tags : use cases, design guide, campus wireless, deployment, multicast support, channel planning, bandwidth performance, wireless
     Cisco
By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
Tags : 
     Cisco
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