mobile analytics

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By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Tags : adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
     Adobe
By: CDW     Published Date: Oct 01, 2015
Learn how a coherent strategy improves productivity and enhances how enterprises operate.
Tags : mobile, analytics software, cloud applications, cloud as a service, cloud computing, cloud infrastructure, cloud management
     CDW
By: Enterprise Mobile     Published Date: Jul 14, 2014
Mobile devices are small—many of them fit right into the palm of the hand—so why is handling a successful mobile infrastructure such a big hassle? The right provider can help with everything from planning and strategy to ongoing support and analytics. But how do you find the right provider? Our Mobility Services RFP template will guide you through the process.
Tags : managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile management, device management, rfp
     Enterprise Mobile
By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : mobile objectives, mobile measurements, mobile analytics, mobile effectiveness
     Adobe
By: Enterprise Mobile     Published Date: Dec 04, 2014
Mobile devices are small—many of them fit right into the palm of the hand—so why is handling a successful mobile infrastructure such a big hassle? The right provider can help with everything from planning and strategy to ongoing support and analytics. But how do you find the right provider? Our Mobility Services RFP template will guide you through the process.
Tags : managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile management, device management, rfp, it management, wireless, knowledge management, enterprise applications
     Enterprise Mobile
By: Glassdoor_Reachmail     Published Date: Dec 18, 2015
New! From the team that brought you Employer Branding For Dummies® Comes Recruitment Marketing For Dummies!
Tags : glassdoor, recruitment marketing, employer branding, social media, mobile, analytics, it management, research
     Glassdoor_Reachmail
By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
Tags : adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
     Adobe
By: Comcast Business     Published Date: Feb 06, 2019
The quick-service restaurant industry continues to be a favorite among consumers who look to the sector for a wide variety of food served quickly and at a low price. The speed and efficiency of QSRs, which include the emergent “fast casual” restaurants, match today’s on-the-go lifestyle of consumers across all ages who often are too busy to cook at home. That said, consumers expect their dining experience at a QSR to be comfortable with conveniences ranging from WiFi connectivity to ordering kiosks and dining area entertainment on large screens or even tableside tablets. They expect the information on menu boards to be accurate and up-to-date and their meal orders to be fulfilled quickly and accurately. Technology is a major enabler in meeting consumers’ expectations while simultaneously helping QSR locations increase operational efficiencies and quality of service.
Tags : restaurants, quick-serve restaurants, qsr, fast food, convenience food, restaurant technology, qsr technology, guest experience, pos, digital entertainment, wifi, television, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet
     Comcast Business
By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
Tags : hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi, hospitality technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative
     Comcast Business
By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
Tags : retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative, digital first, cloud, sdn, software-defined-networking
     Comcast Business
By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
Tags : unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing, web analytics, search engine marketing, social media marketing, website personalization, mobile marketing, on demand marketing solutions
     Unica
By: Skillsoft     Published Date: Mar 03, 2015
This paper examines how the role of the CIO has been evolving to meet today’s new world of IT.
Tags : skillsoft, cio, role, shift, workplace, business, management, skills, influence, talent, collaboration, cloud, mobile, data, analytics, social, landscape, staff, titles, business technology
     Skillsoft
By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
     Webtrends
By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
     Webtrends
By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
     Webtrends
By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
Tags : 
     SAS
By: GrapeCity, Inc.     Published Date: Feb 25, 2013
Since business-wide deployment of ad hoc reporting tools can be a resource-intensive process, this white paper offers five-step roadmap of evaluation steps to help fully assess the quality of the products under consideration.
Tags : ad hoc reporting, ad hoc report designer, self-service bi, business intelligence, reporting, activereports, web-based reporting, mobile bi, end user reporting, dashboards, data visualization, charts, reports, analytics, multi-tenant, self-service reporting, crystal
     GrapeCity, Inc.
By: GrapeCity, Inc.     Published Date: Feb 25, 2013
Gartner predicts that by 2016, 40 percent of the global workforce will be mobile, and, by 2018, 70 percent of workers will be mobile. This white paper discusses how to choose a mobile ad hoc BI solution.
Tags : ad hoc reporting, ad hoc report designer, self-service bi, business intelligence, reporting, activereports, web-based reporting, mobile bi, end user reporting, dashboards, data visualization, charts, reports, analytics, multi-tenant, self-service reporting, crystal
     GrapeCity, Inc.
By: GrapeCity, Inc.     Published Date: Feb 25, 2013
Getting ad hoc reporting tools into users’ hands can be a logistical challenge. This white paper offers five tips for easing that process and discusses how to effectively deploy ad hoc reporting for business users.
Tags : ad hoc reporting, ad hoc report designer, self-service bi, business intelligence, reporting, activereports, web-based reporting, mobile bi, end user reporting, dashboards, data visualization, charts, reports, analytics, multi-tenant, self-service reporting, crystal
     GrapeCity, Inc.
By: GrapeCity, Inc.     Published Date: Feb 25, 2013
Encouraging self-service BI adoption is both a technical and a human resource effort. This white paper offers a 10-point checklist for improving this process, and includes these questions and more in this easy-to-read white paper.
Tags : ad hoc reporting, ad hoc report designer, self-service bi, business intelligence, reporting, activereports, web-based reporting, mobile bi, end user reporting, dashboards, data visualization, charts, reports, analytics, multi-tenant, self-service reporting, crystal
     GrapeCity, Inc.
By: GrapeCity, Inc.     Published Date: Feb 25, 2013
When it comes to explaining information, this white paper outlines a few basic data visualization tips to improve the impact of visualizations, ensuring that the story in the data is expressed as effectively as possible.
Tags : ad hoc reporting, ad hoc report designer, self-service bi, business intelligence, reporting, activereports, web-based reporting, mobile bi, end user reporting, dashboards, data visualization, charts, reports, analytics, multi-tenant, self-service reporting, crystal
     GrapeCity, Inc.
By: HP Software     Published Date: Oct 20, 2015
Challenges of mobile app is dead in the water.
Tags : mobile apps, user experience, measurement, data, analytics
     HP Software
By: SAP     Published Date: Nov 22, 2011
Explore the Aberdeen e-book "High-Performance Organizations Empower Employees with Real-Time Mobile Analytics" - and see how you can get the edge. Hear from industry experts how to effectively roll out your mobile analytics strategy, and empower your front-line workers with real-time insight and tools. Don't confine intelligent decisions to desktops - be ahead of the mobile analytics curve.
Tags : sap, mobile, mobile analytics, real-time, technology, high-performance
     SAP
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