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By: IBM     Published Date: Oct 13, 2015
How open source web platforms can open your organization to attack. This paper reviews security concerns with content management systems (CMS), CMS attack metrics, and how organizations can protect websites built on a CMS platform
Tags : ibm, content management system, cms, platform, software development, enterprise applications, platforms, data management, business technology
     IBM
By: IBM     Published Date: Apr 04, 2016
In this report, Ponemon Institute presents findings from in-depth interviews with enterprises who switched to IBM Security QRadar from another Security Information and Event Management (SIEM) solution. The reports summarizes their rationale for switching SIEM providers as well as metrics on the deployment and performance in managing and containing network traffic anomalies.
Tags : ibm, ponemon institute, ibm security qradar, siem, security, knowledge management, enterprise applications
     IBM
By: IBM     Published Date: Jul 17, 2018
Ensuring your data is compliant can be a fairly straightforward task. Your IT team works their way through the checklist, and stays out of trouble with lawyers and regulatory agencies. There’s value to that. But true data protection is more than regulatory compliance. In fact, even if you’re compliant, your organization could still be at risk unless you strategically identify and protect your most valuable data. Traditionally, you’ve been presented with IT security metrics—sometimes reassuring, other times alarming. But simply reviewing IT security metrics is not meaningful in and of itself. As an executive, you don’t evaluate issues in siloes. Instead, you excel at assessing issues in the broader context of your organizational operations. In other words, technical security data and metrics lack value unless viewed through the lens of business risk. When you’re presented with IT security metrics, your question is: What does this mean for my business? And ultimately, what data should I
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     IBM
By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
Tags : zmags, measure, digital magazines, internet marketing, traditional marketing
     Zmags, Corp.
By: IBM     Published Date: Oct 16, 2017
When you’re presented with IT security metrics, your question is: What does this mean for my business? And ultimately, what data should I be most concerned with? The point is, not all data deserves equal protection. A more effective approach is to understand: • Which data is most critical (also known as “crown jewels”)? • Where does that data reside? • How is it exposed to security risks? • What potential impact would a security breach to this data have on your organization? • What are the appropriate steps to take based on the data’s criticality?
Tags : ibm, data, it security, data analytics
     IBM
By: Group M_IBM Q1'18     Published Date: Feb 08, 2018
Research commissioned by IBM reveals consumer preferences for identity authentication, including biometrics and multifactor authentication.
Tags : security, identity authentication, multifactor authentication
     Group M_IBM Q1'18
By: Optify     Published Date: Aug 13, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : optify, b2b marketing, inbound marketing, marketing metrics, lead generation, seo, search engine optimization, social media, demand generation
     Optify
By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
Tags : engine ready, checklist, search agency, search, seo, roi, return on investment, agency, agencies, marketing, search marketing, metrics, return on ad spend, roas, b2b, b2c, lead generation, landing pages, a/b, turnkey
     Engine Ready
By: IAG Consulting     Published Date: Nov 01, 2006
This white paper is structured so that each page is its own "mini-white-paper" but each is also part of a total look at better structuring requirements documents, processes and content completeness. At the end of this paper is a one page "tear-out" summary which is both a shortened distillation of the content, and a diagnostic tool to start a peer discussion on your organization's performance.
Tags : it management, digital mosaic, executive guide, business requirements, business management, strategy, business analysis, productivity, business metrics, best practices, executive, iag, iag consulting
     IAG Consulting
By: Microsoft Dynamics     Published Date: Jul 11, 2007
This paper introduces various supply chain concepts and explains their importance. It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.
Tags : retailer, enterprise resource, erm, erp, sales software, sales management, scm, supply chain, supply chain management, microsoft, microsoft dynamics, radio frequency, rfid, collaboration, service level, marketing, business metrics, operations, distribution, plant
     Microsoft Dynamics
By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
Tags : leapfrog, target, drive, strategy, market, research, market research, data, consumer, mri, comscore, buzzmetrics, audience, brand, campaign, advertising
     LeapFrog Interactive
By: Marketo     Published Date: Feb 17, 2011
Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
Tags : marketo, marketing automation, lead management, nurturing, sales leads, demand generation
     Marketo
By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Tags : silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
     Silverpop Engage B2B
By: VMS     Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
Tags : vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance
     VMS
By: VMS     Published Date: Jul 31, 2009
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
Tags : awareness, preferences, share, share of discussion, brand equity, cgm/wom, goals, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see
     VMS
By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Tags : vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
     VMS
By: Cornerstone OnDemand     Published Date: Feb 07, 2017
Consider a real case study conducted by the Ken Blanchard companies. Two organizations implement nearly identical employee training initiatives. Company A quickly sees improved metrics & long-term financial results. Company B sees little change – and is back to square one a year later. Why?
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     Cornerstone OnDemand
By: Zycus     Published Date: May 29, 2010
Spend Matters research has long considered Hackett Group metrics to be the gold standard of P2P benchmarking. As part of the collaboration for the research for this report, Hackett agreed to share with Spend Matters some of the findings from its latest P2P benchmarks.
Tags : zycus, recession, downturn, procurement, sourcing companies, sourcing services, sourcing, reverse auction, e sourcing, eprocurement, strategic planning, procurement and outsourcing, [sourcing companies], [sourcing services], procurement strategy, procurement services, reverse auctioning, procurement management, electronic procurement, strategic procurement
     Zycus
By: Esker     Published Date: Jun 29, 2017
With little to no oversight into billing and collections‚ it can be hard to evaluate and improve the performance of accounts receivable (AR) processes — but not anymore. AR Automation solutions provide access to critical analytics that go beyond DSO to transform your AR department into a more strategic‚ value-added operation. Read our new AR Analytics Playbook to discover the six essential metrics that can bring big gains in efficiencies‚ such as: • Faster customer payments • Reduced administrative costs • Enhanced collections efficiencies • Improved customer retention The competition isn’t getting any weaker. Start strengthening your business with an AR automation solution today!
Tags : accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
     Esker
By: Esker     Published Date: Jan 08, 2019
It seems like most vendors offer a single solution meant to appease every AR department … but that’s not what you need. You need a solution built for you — not for everybody. In this eBook, you’ll get tips for picking the perfect solution for your company to automate what needs automating in your AR department while: • Increasing visibility with real-time metrics & reporting • Boosting productivity by eliminating tedious tasks • Providing customers with a self-service portal
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     Esker
By: Esker     Published Date: Jan 08, 2019
Ignoring the potential of AR analytics is a losing game. In order to boost your collection rate and maximize resources, departments should be analyzing a plethora of statistics — not just DSO. This playbook discusses the six metrics your AR department should be paying attention to and how they can separate themselves from competition and provide customers with an improved experience by: • Measuring Key Performance Indicators (KPIs) • Making process improvements based on analytics • Centralizing collection activities
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     Esker
By: Esker     Published Date: Jul 09, 2019
According to a recent IOFM study, only 1 in 6 businesses track their metrics using technology like dashboards that display key data. And even if they are, they’re often uncertain that the metrics being tracked are the “right” ones. This eBook is for any AP leader wanting to take their department’s performance to the next level. As we will learn, the right KPIs (and the right solution) can make all the difference. These include: -Cost to process a single invoice -Time to process a single invoice -Invoice exception rate … and more!
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     Esker
By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
     Quantcast
By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
     Quantcast
By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
Tags : ad performance, converting prospects, prospecting, customer engagement, customer insights
     Quantcast
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