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By: Fathom SEO     Published Date: Jan 28, 2008
Learn what not to do when launching a search engine optimization (SEO) campaign to attract more visitors, leads and sales. This guide covers keyword performance, ROI considerations, holistic approaches and ranking analysis.
Tags : seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, fathom, fathom seo
     Fathom SEO
By: Point It     Published Date: Mar 02, 2009
Whether you’re an experienced marketing manager, or just starting your career, it’s imperative that you know the fundamentals of search engine marketing and optimization. If for no other reason, you certainly don’t want to let your boss know you’re a marketing dinosaur. This whitepaper details the top 10 myths and errors behind SEO.
Tags : point it, b2b search mistakes, seo, meta tags, meta keywords, crawl rate, pay per click, ppc
     Point It
By: ComCorp     Published Date: Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
Tags : seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, comcorp
     ComCorp
By: ComCorp     Published Date: Oct 08, 2009
In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
Tags : seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, comcorp
     ComCorp
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