messaging

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By: Localytics     Published Date: Jul 18, 2014
This 28-page ebook gives app developers & marketers the best practices, use cases and how-to steps required to boost user engagement and personalize app experience.
Tags : in-app messaging, push messaging, messaging best practices, in-app marketing, push marketing, user analysis, app personalization, personalize app, engage users, app user engagement, app engagement, engagement campaigns, measuring campaign, app campaign, user segments, segment app users, user retention, retain users, user value, lifetime value
     Localytics
By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
Tags : app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging, in-app marketing, user engagement, a/b test, ab test, app marketing best practices, android app marketing, ios app marketing, iphone app marketing, segment users, engage users, market app, message user
     Localytics
By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
Tags : email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
     IBM
By: Nativeflow     Published Date: Feb 25, 2014
Are your employees using WhatsApp? Is mobile messaging taking over an ever-growing portion of your enterprise communications? Is your enterprise running into compliance considerations around messaging? Learn about approaches to addressing these challenges so that your employees can communicate on the go and your enterprise data will be protected.
Tags : whatsapp, enterprise communication, employees, enterprise data protection, enterprise data, mobile protection, mobile messaging
     Nativeflow
By: Smarsh     Published Date: Feb 27, 2014
An overview of the important considerations that both senior business management and IT management should think about as they decide whether or not to migrate some or all of their messaging and collaboration capabilities to the cloud.
Tags : compliance, e-discovery, archiving, enterprise, communications compliance, email archiving, social media archiving, byod, email retention, email encryption, cloud-based archiving, enterprise applications, data management, business technology, data center
     Smarsh
By: GENBAND     Published Date: Sep 11, 2014
GENBAND’s NUViA™ voicemail solution changes the economics of acquiring and managing voicemail. Eliminate end of life platforms that are expensive to maintain while adding new mobility services that make users more productive. Integrates with your existing PBXs or IP-PBXs.
Tags : voicemail, solution, managing, economics, platforms, pbx, mobility, messaging, mobile-centric, workforce, enterprises, it management, knowledge management
     GENBAND
By: Evergage, Inc.     Published Date: Oct 21, 2015
Engage, convert and retain your customers and users using timely and relevant in-app messaging.
Tags : evergage, apps, messaging, customers, engagement, technology, retail, travel, financial, gaming, entertainment
     Evergage, Inc.
By: Polycom     Published Date: Mar 12, 2018
Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video. In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing. Download this guide to see how to create engaging voice and video meeting experience with Skype for Business.
Tags : skype, business, polycom, infrastructure, meeting, enterprise
     Polycom
By: HP     Published Date: Aug 26, 2014
UC combines voice, email, instant messaging (IM), audio conferencing, and video conferencing with presence awareness to immediately locate and contact individuals. HP's collaborative and modular approach to UC increases business productivity, reduces risks, and reduces telecommunications costs, helping you reach people more effectively, and helping your customers and partners reach you. Learn more
Tags : unified, instant messaging, email, video, communication, modular, audio, conferencing, data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable
     HP
By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy, technology
     Sailthru
By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
Tags : followanalytics, push marketing, push messaging, messaging, mobile marketing, marketing strategy, social media marketing
     FollowAnalytics
By: Symantec     Published Date: Apr 02, 2015
The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with applications and web servers like Apache and Nginx. This latest high profile, targeted attack allowed infiltrators access to the memory of web servers running vulnerable versions of the library. Heartbleed quickly compromised the privacy for communications applications on the Web such as e-commerce, banking, email, and instant messaging, and opened the door to the interception of user information, passwords, and identities. While the world now knows of the widespread havoc Heartbleed has caused to both businesses and individuals, it begs the question, “What happens when the next Heartbleed (or worse) comes along, and what can an organization do to weather yet another chapter in an all-too-familiar string of debilitating attacks?
Tags : heartbleed bug, openssl, communications applications, e-commerce, user information, passwords, security
     Symantec
By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
Tags : marketing, bronto, cross marketing, marketing channels, marketing research
     Bronto
By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
Tags : sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
     Bronto
By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
Tags : data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising
     Oracle
By: Oracle     Published Date: Dec 11, 2014
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization are primed and ready for any “road to discovery” your audience takes. Get a clearer picture of who is involved in the buying process. Download the “Modern Marketing Essentials How-To Guide: Targeting”
Tags : oracle, marketing cloud, targetting, persona-driven communication, segmentation, database transformation, networking, software development, it management, knowledge management, enterprise applications, data management, human resource technology, business technology
     Oracle
By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
Tags : cision, media, public relations, influencer relations, influencers, brands, marketing
     Cision
By: CMO.com     Published Date: Mar 16, 2017
Content marketing has many different meanings to many different CMOs. From messaging and branding to customers and product, every marketer seems to have an opinion. One thing is certain, though: Content marketing is at the top of the 2017 CMO agenda, with PQ Media forecasting it to be a $300-plus billion industry by 2019.
Tags : cmo, pq media, content, marketing, branding, cmo, media, forecasting
     CMO.com
By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
Tags : account based marketing, b2b marketing
     AdRoll
By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
Tags : customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
     Response Media
By: IBM     Published Date: Mar 04, 2009
Nutra-Flo case study that shows cost reduction and increased productivity - team members can carry this capability with them on mobile devices, so they can stay connected with colleagues via instant messaging even when in the field. Lotus Sametime Web conferencing, Nutra-Flo can save travel costs to the Asia Pacific region. Web conferencing allows us to stay in touch with partners around the world without being there in person.
Tags : ibm, lotus software, nutra-flo, cost reduction, web conferencing, lotus sametime, instant messaging, mobile communication, collaboration, rss, blogging, lotus notes, domino 8, wireless
     IBM
By: IBM     Published Date: Mar 04, 2009
As a small to midsize business owner, you understand that in order to grow, you need to be able to communicate and collaborate with people, quickly and easily. But you have limited budgets and IT resources. You want security-rich solutions that will extend your assets, improve operating efficiencies and grow as your company grows. IBM offers you reliable solutions that can help you compete with your larger counterparts.
Tags : ibm, lotus, lotus complete messaging, communication and collaboration, security-rich solutions, business-grade instant messaging, ibm lotus domino, web conferencing, voip, lotus sametime, security, enterprise applications
     IBM
By: IBM     Published Date: Mar 04, 2009
Download IBM® Lotus® Sametime® Standard V8.0, a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration. Lotus Sametime Standard V8.0 expands on the existing instant messaging, Web conferencing, VoIP, point-to-point video, mobile clients, external IM gateway, and extensible client with additional platform support and enhancements to the end user experience, administration, and performance.
Tags : ibm, lotus, sametime, communications and collaboration, instant messaging, web conferencing, voip, point-to-point video, mobile clients, external im gateway, extensible client, wireless, enterprise applications
     IBM
By: IBM     Published Date: Oct 09, 2009
Does your IT change as fast as the market? A service-oriented architecture (SOA) provides a foundation that enables agility and aligns IT to business goals. This interactive presentation from IBM will show you how to provide fast, flexible, reliable access to information, business-wide. It also covers methods to ensure trust, management and security across business applications.
Tags : application foundation, ibm, service-oriented architecture, soa, websphere, point-to-point connectivity, esb messaging, esb enrichment
     IBM
By: IBM     Published Date: Nov 16, 2009
Learn how Liverpool, one of the most important retailers in Mexico, leveraged ESB messaging and enrichment to move from an inefficient, highly-complex point-to-point integration platform to a flexible SOA connectivity and integration solution that helped Liverpool reduce their costs and streamline information to customers and partners from days to seconds.
Tags : ibm, ebf, smart soa, connectivity infrastructure, integration platform, retail, esb messaging
     IBM
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