marketing tool

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By: EverString     Published Date: Jun 27, 2018
B2B marketing team needs to be agile. Many aspects of marketing are constantly in motion: your competitors, your customers, your product, even your own sales team and MarTech stack. You need to be actively exploring tools and technologies that help you spot new opportunities, and help you define and act on those changes to your customer base.
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     EverString
By: EverString     Published Date: Jun 27, 2018
Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions. The promise for AI seems huge in part by what people think it is, what it can do, and what others say about it. EverString and Heinz Marketing conducted the first ever survey to understand how B2B marketers view AI currently and how they envision using AI as a strategic tool to help meet their goals and objectives.
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     EverString
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
Tags : database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
     Hacker Group, Inc.
By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
Tags : social media, marketing, marketing tools, emerging marketing, digital
     MediaVantage
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
Tags : aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
     Aprimo
By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
Tags : aprimo, cmo, marketing, integrated marking, marketing tools
     Aprimo
By: IBM Software     Published Date: Jul 29, 2010
How forward thinking marketing organizations deliver competitive differentiators.
Tags : ibm software, cognos, demand and sales funnel analytics, marketing operation, performance, business intelligence tool
     IBM Software
By: KnowledgeTree     Published Date: Jul 01, 2013
Learn best practices for using your marketing collateral to sell more effectively in Salesforce.com. This 39-page eBook will help you learn how to match content to your selling process, select content that advances your sales process, measure which content is most effective for your sales situation and multiply your sales, like one company that added $7 million in new business.
Tags : content marketing, content automation, content selling, content marketing solutions, sales enablement, sales enablement tools
     KnowledgeTree
By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Constant Contact     Published Date: Apr 02, 2015
With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Tags : constant contact, email marketing, email marketing strategy, customer retention, customer engagement
     Constant Contact
By: Quark Software     Published Date: Mar 19, 2015
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization. Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that: • Over 90% of enterprises are moving towards electronic documentation. • The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers. • The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years. Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
Tags : digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing, publishing automation, automated authoring, enterprise publishing, digital publishing software, digital publishing solutions, tablet publishing, mobile publishing digital, publishing report digital, publishing analyst report, xml publishing to apps, ipad publishing, digital publishing platform
     Quark Software
By: QuickPivot     Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
Tags : quickpivot, modern marketing, consumer relationships, brand awareness, marketing solutions, data analytics
     QuickPivot
By: EvolveIP     Published Date: Sep 09, 2015
Evolve IP’s virtualization TCO calculator is a comprehensive financial tool that produces an accurate analysis of on-premise data center hardware, software, and operational costs. Unlike overly simplified marketing gimmicks on the Internet, this is the actual tool we are using successfully with IT executives across the country. When completed and compared to a cloud services quote, you’ll be able to accurately determine which solution is right for your organization.
Tags : networking, it management, knowledge management, enterprise applications, business technology, data center
     EvolveIP
By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, business technology
     Sponsored by Brandify and YP and SIM Partners
By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : adobe, marketing, marketers, mobile, engagement
     Adobe
By: Fitbit     Published Date: Mar 21, 2017
If you’re like most wellness professionals, marketing communication is your most important “side job.” From figuring out when to send emails, identifying the right methods, to designing your communications calendar – it can be a challenge. View this webinar to hear from a leading consumer marketer and learn how to harness best practices that you can use in your day-to-day role. Fitbit’s Head of Lifecycle Marketing, Steven Marjon, will show you: - Tested best practices for communications - How to set up different communications tracks for onboarding new employees - Tools and resources to gauge the effectiveness of your communications
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     Fitbit
By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
     Adverity
By: Adverity     Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC). It's full of inspiration, useful tips and actionable insights for you to step up your marketing game. In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal: Knowing what data to capture Understanding customer behaviour Finding your technology solution Ensuring analysis is impartial Optimising website content - especially for your offline users
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
     Adverity
By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
     Adverity
By: G/O Digital     Published Date: Nov 13, 2014
To stay ahead of the competition in this constantly changing environment, you need to understand which marketing tools work best for your business. Today, companies are employing integrated marketing to help target, engage, and convert new and existing customers. Download this whitepaper to learn ‘how’ and ‘why’ you need these top five digital marketing services for your local business.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design, enterprise applications
     G/O Digital
By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
Tags : acquireweb, search, online marketing, lead generation, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
     AcquireWeb
By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
Tags : email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
     AcquireWeb
By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
     Marketo
By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
Tags : goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook, twitter, blog, social networking, social media, collaboration, collaboration tools
     Citrix Online
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