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By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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     Oracle
By: Dell EMC     Published Date: Oct 30, 2019
Midmarket firms face many of the same data center security risks as their enterprise counterparts with far fewer resources at their disposal to mitigate them. Downtime, data theft, and regulatory non-compliance all pose existential threats to these organizations and as they drive for continuous innovation and advantage in an increasingly competitive landscape, they must ensure valuable data and IT assets are secure, protected, and available at all times. How can midmarket organizations succeed in the face of these challenging market dynamics? This Research Insights report shows that the success organizations have enjoyed varies greatly, and further that organizations enjoying the greatest success demonstrate a clear organizational commitment to prioritizing security and operate fundamentally more secure data center environments. Download this report from Dell EMC and Intel® to learn more.
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     Dell EMC
By: MicroStrategy     Published Date: Nov 08, 2019
The Constellation AstroChartTM research supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. This report contains two AstroCharts: one identifying Business Trends and one identifying Technology Trends. The vertical axes plot “Organizational Adoption” rates from Mainstream to Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an organization’s business model, from Incremental to Transformational to Exponential. The Constellation AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the dynamics impacting the entire market. This report applies Constellation’s AstroChart to the business theme of Data to Decisions. This research domain examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multidisciplinary approach that
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     MicroStrategy
By: MicroStrategy     Published Date: Nov 08, 2019
The Constellation AstroChartTM research supplies a visual guide of the trends impacting Data to Decisions. After assessing boardroom priorities, organizations should employ AstroCharts to inform portfolio management. This report contains two AstroCharts: one identifying Business Trends and one identifying Technology Trends. The vertical axes plot “Organizational Adoption” rates from Mainstream to Early Adopter to Bleeding Edge. Horizontal axes plot “Business Impact,” the impact of the trend on an organization’s business model, from Incremental to Transformational to Exponential. The Constellation AstroChart moves beyond both the hype and constraints of the standard 2 x 2 grid to identify the dynamics impacting the entire market. This report applies Constellation’s AstroChart to the business theme of Data to Decisions. This research domain examines the enablement of data-driven decisions across organizations. Holistic, data-informed decisions require a multidisciplinary approach that
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     MicroStrategy
By: Masergy     Published Date: Nov 04, 2019
Digital transformation is reshaping the business landscape faster now than at any other time in history. While it once took decades to disrupt a market, natively digital companies have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years. One important step in becoming a digital enterprise is gaining agility—that is, having the ability to take advantage of market opportunities faster than the competition. Although achieving business agility has become a top goal for IT and business leaders, it cannot be realized if companies lack an agile IT infrastructure to enable it. This is why businesses spent an estimated $14 billion on technology in 2018 to make IT more agile, according to ZK Research. However, one part of IT that has yet to evolve and lacks flexibility is the ente
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     Masergy
By: MuleSoft     Published Date: Apr 15, 2019
The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile. IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm. This whitepaper will address: Why microservices matter for healthcare IT teams and for healthcare innovation Design principles for a microservices architecture How Anypoint Platform can help you implement microservices best practices
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     MuleSoft
By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
Tags : web analytics, tagging, real time attribution, web page acceleration, tagman
     Tagman
By: HP     Published Date: Dec 03, 2015
The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
Tags : service virtualization, data, market snapshot, voke research, software development, knowledge management
     HP
By: Cisco     Published Date: Jan 03, 2019
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's chances for present and future success worldwide. This study assesses the capability and business strategy of 12 global enterprise videoconferencing vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise videoconferencing solutions, for both the short term and the long term.
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     Cisco
By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
Tags : location data, mapping, here technologies
     HERE Technologies
By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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     HERE Technologies
By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
Tags : public sector, urbanization, traffic management
     HERE Technologies
By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
Tags : location data, transport & logistics, location services
     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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     HERE Technologies
By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Cisco     Published Date: Feb 23, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors.
Tags : wireless, marketplace, business strategy
     Cisco
By: Cisco     Published Date: Jul 08, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise WLAN solutions, during both the short term and the long term. As the enterprise WLAN market is highly competitive and relatively mature, all vendors performed relatively well in the study.
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     Cisco
By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Tags : oracle, trends, marketing message, structure, cloud, data, team structure, customer
     Oracle
By: LogMeIn     Published Date: Mar 19, 2015
In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.
Tags : mobile management, mobile users, mobile engagement
     LogMeIn
By: InsideView     Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition. But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article. Learn how to start aligning your sales and marketing teams.
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     InsideView
By: HPE Service Virtualization     Published Date: Aug 18, 2016
Voke conducted a survey of 505 participants from technology and non-technology companies to explore their use of service virtualization and its results. Organizations using service virtualization experienced fewer defects, reduced software cycles, and increased customer satisfaction. The 2015 Service Virtualization Market Snapshot™ REPORT by Voke Research provides real-world data to help you justify the investment in service virtualization.
Tags : service virtualization, data, market snapshot, voke research, software development, knowledge management
     HPE Service Virtualization
By: OpenText     Published Date: Mar 02, 2017
Market-leading research group Ovum recently conducted a comparison of B2B integration managed services providers. Get your copy for a full vendor comparison and see why OpenText™ is positioned as the leader in B2B integration managed services.
Tags : ovum report, b2b integration, managed services, edi solutions
     OpenText
By: Cisco Spark     Published Date: Jun 22, 2017
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic? Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that: People won’t participate because they’re afraid of digital change. You just can’t trust the security of collaborati
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     Cisco Spark
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