lead generation

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By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management, knowledge management
     Oracle
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
     Marketo
By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
     Marketo
By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
     Marketo
By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
Tags : b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation
     Yesler
By: Yesler     Published Date: Oct 29, 2014
Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
Tags : buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research, lead generation
     Yesler
By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
Tags : b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation
     Yesler
By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
Tags : blue valley, blue valley telemarketing, telemarketing, content marketing, content management, lead generation, sales pipeline, content delivery
     Blue Valley Telemarketing
By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Tags : b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology
     AdAgility
By: GrowthIntel     Published Date: Apr 22, 2016
No matter what your company does or which area of the economy it operates in, there is nothing more important than generating new business. It’s not just a matter of success, but of survival.
Tags : sales, outbound marketing, lead generation, demand
     GrowthIntel
By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Tags : marketo, account based marketing, abm, lead generation, target accounts
     Marketo
By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
Tags : marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy
     Marketo
By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, content, investment, pipeline, b2b, repurposing, topic
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid, day-of, actionable, conferencing, questions, practical
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many task and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, marketplace, saving, task, integration, return
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
There are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong - you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. We’re here to debunk the most common webinar myths.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools, myth, misconceptions, companies, debunk
     ReadyTalk
By: ReadyTalk     Published Date: Sep 19, 2014
In today’s marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Webinars should be a part of your lead generation strategy. They provide a higher return on your marketing investment.
Tags : webinars, qualified, leads, generation, strategy, marketing, investment, time, practices, tools
     ReadyTalk
By: emedia     Published Date: May 26, 2010
Over ten years and seven thousand white papers promoted, emedia has found patterns among these offers to identify nine primary white paper uses or applications.
Tags : emedia, lead generation, white paper, b2b, roi, marketing tools, plans
     emedia
By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
Tags : gleanster, marketing, b2b, market research, lead generation, traditional marketing
     Gleanster
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing
     foxtailmarketing
By: OnForce     Published Date: Apr 22, 2007
“8 Ways Every Solution provider Can Profit from Rollouts Now” demonstrates how rollouts are creating strong sales opportunities for solution providers of all sizes. Importantly, it also addresses how solution providers have finally “cracked the code” of transforming this high-volume business, which is extremely service intensive, into a high-profit business via innovative on-site service delivery models that let them find the contract IT service professionals they need, right when they need them.
Tags : service model, roll-out, rollout, roll-outs, rollouts, customer service, var, vars, value-add, reseller, lead generation, marketplace, on force, onforce, roll out, roll outs, on-site, asp, service provider, software development
     OnForce
By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click, ppc, bad click, bad clicks
     Click Forensics
By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
Tags : act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email, webforms, webex.
     Act-On
By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
Tags : marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring, nurturing
     Genius Inc
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