hypothesis

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By: Akamai Technologies     Published Date: Sep 12, 2017
In the face of changing consumer demands and expectations, publishers are seeking new ways to reach and engage their audiences. With this in mind, Akamai and Telegraph Media Group combined efforts to test a hypothesis: would the optimization of image display improve page load times enough to boost session lengths and ad impressions?
Tags : akamai, telegraph media group, image optimization
     Akamai Technologies
By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangementsí items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
Tags : connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
     Location3
By: IBM     Published Date: Jan 19, 2017
Forrester Consulting study that explores the hypothesis that modern businesses require enterprise content management (ECM) platforms that can offer faster deployment capabilities and operational flexibility in order to meet their shifting business objectives.
Tags : ibm, analytics, forrester, ecm, ecm platforms, enterprise content management, enterprise applications, business technology
     IBM
By: Pega     Published Date: Sep 11, 2015
In December 2013, Pegasystems commissioned Forrester Consulting to evaluate the people, process, and technology pain points and best practices overall in each of the key phases of commercial and investment client onboarding. Then to further explore this trend, Forrester developed a hypothesis that tested the assertion that commercial onboarding has a number of pain points that prevent a unified client-centric experience.
Tags : 
     Pega
By: Oracle     Published Date: Jun 20, 2016
In this report Forrester Consulting evaluates the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. The report explores the range of maturity among enterprises that are making this shift to test the hypothesis that companies that leverage cloud commerce intelligently using best practices experience increased business success.
Tags : mobile devices, ecommerce, best practices, productivity
     Oracle
By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
     Wyng
By: HP     Published Date: Oct 01, 2014
If your company is using cloud computing services today, itís highly likely you are already in a hybrid cloud configuration. The key question is whether you are actively managing this reality. In January 2014, HP commissioned Forrester Consulting to evaluate the state of enterprise hybrid cloud environments and how they are being managed. Forrester developed a hypothesis that tested the assertion that enterprise IT operations teams struggle to recognize and manage this hybrid state ó a hypothesis that was proven out.
Tags : hybrid, cloud, world, state, company, managing, reality, enterprise, environment, consulting, configuration, services, material, hypothesis, operations, it management
     HP
By: IBM     Published Date: Jul 08, 2016
Forrester Consulting study that explores the hypothesis that modern businesses require enterprise content management (ECM) platforms that can offer faster deployment capabilities and operational flexibility in order to meet their shifting business objectives.
Tags : ibm, analytics, forrester, ecm, ecm platforms, enterprise content management, knowledge management, enterprise applications, data management
     IBM
By: IBM     Published Date: Oct 18, 2016
Forrester Consulting study that explores the hypothesis that modern businesses require enterprise content management (ECM) platforms that can offer faster deployment capabilities and operational flexibility in order to meet their shifting business objectives.
Tags : ibm, analytics, forrester, ecm, ecm platforms, enterprise content management, knowledge management, enterprise applications, data management, data center
     IBM
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