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By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
Tags : oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation
     Oracle Social Cloud
By: Polycom     Published Date: Feb 25, 2015
The workplace is undergoing fundamental changes, with people persistently connected by digital collaboration technologies and an evolving work environment. Understanding these key trends will enable enterprises to prepare for and implement a collaborative workplace.
Tags : polycom, collaboration, connectivity, communication, deployment, video conferencing, infrastructure, user experience, digital, global, mobile, contextual, visual, byod, social, business technology, telecom
     Polycom
By: Rackspace     Published Date: Jan 19, 2016
San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.
Tags : rackspace, social gaming, private cloud, data, rockyou, security, data center
     Rackspace
By: MaritzCX     Published Date: Nov 29, 2016
Learn and recognize the five signs that your financial customer is becoming a customer prospect. This paper will teach you the characteristics of customer prospects, how to win back and identify at-risk customers, identify patterns and predictive behaviors, and how to use your CX data to help you retain your customers.
Tags : maritzcx, cx strategies, customer experience, financial services, customer prospect
     MaritzCX
By: Oracle     Published Date: Mar 11, 2013
In uncertain times, having the right systems can make a big difference in talent retention and development. This brief video demonstrates the benefits of cloud-based human capital management and talent management solutions.
Tags : hcm, cloud, human capital management, oracle, talent retention, talent management solutions
     Oracle
By: IBM     Published Date: May 07, 2013
"Building game-changing mobile apps—from vision to execution The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."
Tags : mobile, capitalizing, smarter commerce, customers, productivity, innovative
     IBM
By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
Tags : ibm, purchasing, purchase funnel, acquisition, customer influence, retail
     IBM
By: IBM     Published Date: Jul 22, 2016
Learn how to: - Build the capability to become a conduit for product innovation. - Assess and identify the suppliers most likely to provide game-changing innovations. - Engage suppliers and internal stakeholders throughout the innovation process.
Tags : ibm, commerce, innovation, procurement, analytics, procurement analytics, data, big data, procurement organization, business technology
     IBM
By: IBM     Published Date: Jan 05, 2017
Learn how to: - Build the capability to become a conduit for product innovation. - Assess and identify the suppliers most likely to provide game-changing innovations. - Engage suppliers and internal stakeholders throughout the innovation process.
Tags : ibm, procurement, innovation, commerce, suppliers, enterprise applications, business technology
     IBM
By: IBM     Published Date: Sep 15, 2014
In this white paper, IDC examines how IBM's Storwize family of storage offerings is changing the game by delivering a robust enterprise grade virtualization platform that is efficient, cost-effective, and optimized.
Tags : enterprise storage, big data, cloud computing, virtualization platform
     IBM
By: IBM     Published Date: Apr 09, 2015
Hybrid cloud infrastructures and mobility are changing the rules of the game for IT security professionals. Read this paper to understand the requirements to adopting a new monitoring strategy to quickly detect attacks across the infrastructure you control in your data center, as well as what you don't control in the dynamic cloud.
Tags : ibm, hybrid cloud, cloud computing, monitoring, detection, it security, data center security
     IBM
By: IBM     Published Date: May 27, 2015
Tech-Clarity offers the following ten tips to help companies transform their business to take advantage of this opportunity and prepare for growth and profitability.
Tags : internet of things, product development, time to market, data analysis, networking, it management, knowledge management, data management
     IBM
By: IBM     Published Date: Apr 21, 2016
"Road to Modernization: The Game of B2B Integration Strategy. Uncover the key choices and begin your journey to a faster ROI with B2B Cloud Services."
Tags : ibm, b2b, b2b integration, b2b cloud services, enterprise applications, business technology
     IBM
By: IBM     Published Date: Jul 20, 2016
Read this paper to learn the top five collaboration challenges, followed by a game plan to address them.
Tags : ibm, enterprise social solutions, enterprise solutions, collaboration, collaboration challenges, it leaders, collaboration solutions, enterprise applications, business technology
     IBM
By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
Tags : ibm, mobile, mobile security, devices, platform to device, networking, enterprise applications
     IBM
By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
Tags : ibm, cloud, mobility, enterprise, mobile applications, mobile application strategy, networking, enterprise applications
     IBM
By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
Tags : 
     IBM
By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
Tags : 
     IBM
By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Oracle’s latest Database Cloud release offers game changing enterprise cloud scale capabilities that are designed to help organizations of any size from enterprise, to SMBs including individual developers easily onboard to the cloud.
Tags : 
     Oracle PaaS/IaaS/Hardware
By: Esker     Published Date: Dec 08, 2014
Discover the inspiring stories of five companies who successfully automated their manual order processing methods with Esker — and have the results to prove it. Esker has been referred to as a game-changer. Read the customer stories for yourself and envision your launch into optimized business processes. Download now!
Tags : business transaction, csr, processing, sales orders, faxes, fax machine, data, sap, application, print, email, enterprise applications, electronics
     Esker
By: Esker     Published Date: Jan 08, 2019
Ignoring the potential of AR analytics is a losing game. In order to boost your collection rate and maximize resources, departments should be analyzing a plethora of statistics — not just DSO. This playbook discusses the six metrics your AR department should be paying attention to and how they can separate themselves from competition and provide customers with an improved experience by: • Measuring Key Performance Indicators (KPIs) • Making process improvements based on analytics • Centralizing collection activities
Tags : 
     Esker
By: Quantcast     Published Date: Oct 28, 2013
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. If you're new to online advertising or want to improve your display performance,read our game plan for a winning display strategy.
Tags : display advertising, display ad spend, ad spend, rtb, real time bidding, click data, conversions, display performance, display strategies, online advertising
     Quantcast
By: SilverSky     Published Date: May 22, 2014
Are you looking to enhance security and regulatory compliance around email, without having to add staff? SilverSky offers a game-changing Email Data Loss Prevention (DLP) solution, run on IBM SoftLayer, which can help. Read this paper to learn more and for helpful tips on preventing data loss.
Tags : silversky, ibm, email, email services, email service providers, email protection, email security, email data loss prevention, data loss prevention, dlp, encryption, business technology
     SilverSky
By: Raritan     Published Date: Jul 08, 2015
PDUs have truly come a long way over the last few years. With so many powerful and game-changing features, there's really no comparing simple PDUs to their intelligent progeny.
Tags : raritan, data centers, servers, racks, pdu, pdus
     Raritan
By: Polycom     Published Date: Aug 16, 2017
"This guide explains the important role Unified Communications plays in collaboration, the collaboration benefits of Microsoft Skype for Business and how it supports total collaboration in any organization and for any workspace. Want to know more? Download our guide!"
Tags : polycom, unified collaboration, microsoft, skype for business
     Polycom
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