ecommerce marketing

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By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel
     IBM
By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience, customer behavior, intent, customer experience optimization
     IBM
By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
Tags : lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization
     Amadesa
By: Bronto     Published Date: Feb 01, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
Tags : email, omnichannel, retail, ecommerce
     Bronto
By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : content, commerce, retail, ecommerce, publishing, media, customer experience, marketing, strategy, content marketing
     Sailthru
By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy, technology
     Sailthru
By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
Tags : yotpo, ecommerce, ugc, high quality traffic, marketing solutions, ecommerce solutions
     Yotpo
By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
Tags : bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing, online shopping, content delivery, multichannel, email marketing, retargeting, display, impressions, revenue
     Bronto
By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
Tags : bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing, path to purchase, order submitting, user experience, internet marketing
     Bronto
By: Bazaarvoice     Published Date: Nov 08, 2010
Today's UK shopper is an "empowered" consumer. This new breed of consumer is changing the rules of engagement for retailers simply by the power they possess in managing their own shopping experiences. Shoppers can easily access competing stores, brands, and products as part of their product research-whether it be online or on their mobiles.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, ecommerce, mobile phones, mobile marketing, wireless
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 02, 2010
Each year, the Social Commerce Summit London brings together innovative brands and thought leaders to share best practices and trends in social media. This paper encapsulates the highlights and key learnings from this event.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, social media, twitter, facebook, ecommerce, mobile phones, mobile marketing, wireless
     Bazaarvoice
By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization, analytics
     Limelight Networks
By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
Tags : adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
     Adobe
By: Magento     Published Date: Feb 13, 2018
Omnichannel isn’t about making a quicker, cheaper sale with fewer human touchpoints: it’s about creating a system which lets you to nurture your customers at every step of their buyer’s journey. This white paper from Magento and Premier Technology Partner dotmailer describes how well connected ecommerce and marketing teams and systems are crucial for a true omnichannel approach. Download the paper to discover: Why automated marketing messages, sent in real time, are the most effective way to communicate throughout the purchase journey Web and email personalization tips for omnichannel merchants Why an email address is your unique identifier Three tried and tested marketing methods to drive customers to your site and stores Note that by downloading this paper, you consent to receive future emails from dotmailer. You may opt-out at any time.
Tags : 
     Magento
By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
Tags : 
     Bluecore
By: Bluecore     Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
Tags : 
     Bluecore
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