ecommerce

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By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
Tags : morevisibility, google, google tag manager, clicks, promotions
     MoreVisibility
By: Zooz Payments     Published Date: Nov 27, 2015
This ebook explores the connectivity and integration costs of managing a wide range of preferred payment methods and guides you through the hidden consumer costs and foreign exchange fees.
Tags : online payments, ecommerce payments, ecommerce, credit card processing, online gateway, payments solutions, payment systems, electronic payment systems, process online payments
     Zooz Payments
By: Zooz Payments     Published Date: Nov 27, 2015
Learn how international online shoppers prefer to complete their purchases. Understand how to offer the most compelling payment method to the largest international markets.
Tags : online payments, ecommerce payments, ecommerce, credit card processing, online gateway, payments solutions, payment systems, electronic payment systems, process online payments
     Zooz Payments
By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : offerpop, marketing, awareness, digital, conversion, ecommerce, consumer
     Wyng
By: Affirm     Published Date: Sep 15, 2015
This article discusses ways that merchants can differentiate their messaging and sales for Black Friday and Cyber Monday in order to stand out from the pack and win over new and existing customers.
Tags : sales, ecommerce, cyber monday, new and existing customers, merchants
     Affirm
By: HP Ecommerce     Published Date: Aug 31, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
Tags : 
     HP Ecommerce
By: SAP     Published Date: Aug 31, 2015
Como transformar seus negócios em sucesso omnicanal
Tags : e-commerce de sucesso, transformação digital, 10 etapas para um ecommerce de sucesso, mercado de e-commerce, b2b, b2c
     SAP
By: Lucidworks     Published Date: Aug 13, 2015
12 Must have query types for Ecommerce search.
Tags : lucidworks, query, search, ecommerce, conversion rate, transactions
     Lucidworks
By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
Tags : yotpo, ecommerce, ugc, high quality traffic, marketing solutions, ecommerce solutions
     Yotpo
By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
Tags : inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
     InReality
By: HP Ecommerce     Published Date: Aug 05, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
Tags : 
     HP Ecommerce
By: CA Technologies     Published Date: Jul 13, 2015
Issuers need to balance eCommerce payment transaction security and a smooth customer checkout experience. The crux of the matter is how to provide a seamless checkout experience for legitimate customers so they won’t abandon their transaction or use a different form of payment while at the same time stopping illegitimate attempts to transact. The use of behavior-based authentication to determine which transactions should be impacted by requiring the customer to go through additional means of authentication is critical for reducing customer friction while creating better assurance that the transaction is legitimate. Rules are an important component when providing this risk- and behavior-based authentication. When models are added, and used to guide the application of risk-based rules, the impact upon illegitimate authentication attempts can be greatly increased while the impact on legitimate customers is decreased, providing a better experience for the cardholder and loss reduction for
Tags : ecommerce, 3dsecure, risk analytics, behavioral, research
     CA Technologies
By: CA Technologies     Published Date: Jul 13, 2015
The explosive growth of eCommerce has focused attention on security concerns associated with online payment transactions. Cardholders worry about the safety of online transactions while card issuers are concerned about balancing the risks and costs of payment fraud with a loss of revenue caused by transaction abandonment. The 3-D Secure protocol allows payment card issuers to reduce fraud in payment transactions by verifying cardholder identity during Card Not Present (CNP) transactions. Before a transaction is authorized, a cardholder can be challenged to enter a password, answer a question, or use some other form of authentication credential. This interruption in the transaction often causes legitimate customers to abandon the purchase resulting in loss of revenue for the issuer. The challenge is how to reduce fraud without impacting the user purchase experience.
Tags : ca technologies, cnp, emv, otp, 3dsecure, data management
     CA Technologies
By: VMTurbo     Published Date: Jul 08, 2015
This paper explores common challenges facing E-commerce platform and B2C website managers planning for the holiday shopping rush and bolstering services to meet customer demands.
Tags : ecommerce, quality of service, retail economy, application performance, commercialization, online payments, electronic transactions
     VMTurbo
By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Tags : offerpop, scout, commerce functionality, brand awareness, ecommerce site performance
     Wyng
By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
Tags : marketing, ecommerce, retail, discount, strategy, optimization
     Sailthru
By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : content, commerce, retail, ecommerce, publishing, media, customer experience, marketing, strategy, content marketing
     Sailthru
By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Tags : ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy, technology
     Sailthru
By: Gigya     Published Date: Jun 08, 2015
The rise of eCommerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.
Tags : ecommerce, social networks, mobile devices, customer identity access management, cross-channel consumer data, it management
     Gigya
By: Emarsys     Published Date: May 21, 2015
Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities.
Tags : retention, automation, ecommerce, marketing, insight
     Emarsys
By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
Tags : revenue, ecommerce, marketing, analytics, revenue recovery, conversion
     Emarsys
By: Emarsys     Published Date: May 21, 2015
Die meisten Händler werden von unstrukturierten Daten blockiert und verlieren wertvolles Potential. Userfreundliche Technologien können Daten benutzerdefiniert strukturieren und somit einen Schwerpunkt setzen, der für wertvolle Einblicke in diese Daten notwendig ist. Aber dafür ist der richtige Mix an technologischen Ressourcen notwendig.
Tags : retention, automation, ecommerce, marketing, insight
     Emarsys
By: Emarsys     Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Die Rückgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
Tags : revenue, ecommerce, marketing, analytics, revenue recovery, conversion
     Emarsys
By: SAP     Published Date: May 20, 2015
Best practices and resources for companies researching, justifying, developing, launching, and maintaining successful B2B e-commerce operations
Tags : b2b, ecommerce playbook, operations, consumers, mobile browsers
     SAP
By: Xangati     Published Date: May 20, 2015
The goal for organizations with eCommerce Web sites, application developers and IT infrastructure managers is to deliver a successful end-user experience. Xangati can help you scale environment and succeed in reaching that goal.
Tags : e-commerce, e-commerce web applications, citrix netscaler adc, web server, web application infrastructure, it administrator, it infrastructure, web application performance, it management
     Xangati
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