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disparate ownership
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Quarterly Digital Intelligence Briefing: Optimising Paid Media
By:
Adobe
Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags :
adobe
,
econsultancy
,
media optimisation report
,
effective optimisation
,
media mix
,
tactical objectives
,
complex media landscape
,
consumer buying patterns
,
digital media
,
optimisation of media activity
,
online display
,
paid research
,
campaign performance
,
business imperatives
,
disparate ownership
,
outsourced to agency
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