digital content

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By: IBM     Published Date: Jan 19, 2017
New technology and requirements for work in the digital workplace is driving new demand for enterprise content management solutions. Cloud and Mobile have forced companies to rethink how they access and interact with content. ECM has a rich history, evolving over time to meet the new demands for working with content. This short video will show you how ECM has evolved over time and where it is going. Learn how ECM is transforming and how companies are applying traditional ECM principles combined with new ECM capabilities to put business content to work for them in today’s cognitive era.
Tags : ibm, analytics, data, ecm, enterprise applications, business technology
     IBM
By: IBM     Published Date: Jan 17, 2017
Forrester Research discusses shifts in creating customer-centric, content-rich digital experiences. IBM introduces the Watson Content Hub.
Tags : ibm, commerce, digital experience, customer experience, forrester, customer-centric content, enterprise applications, business technology
     IBM
By: Curalate     Published Date: Jan 10, 2017
Driving authenticity from dreaming to sharing. Download this guide from Curalate to learn more.
Tags : visual content, digital touchpoint, lifestyle content
     Curalate
By: Curalate     Published Date: Jan 09, 2017
Tips and ideas for fashion and beauty retailers to influence millennial shopping behaviors across key digital channels. Download now!
Tags : digital channels, fashion, beauty, visual content, millennial outreach
     Curalate
By: Progress     Published Date: Jan 06, 2017
Digitalization brings both new opportunities and confusion to even the most carefully planned selection processes for WCM. CIOs and IT leaders aiming to boost the effectiveness of their digital business strategy should use this document to help them select the most appropriate vendor and solution. Gartner Magic Quadrant reports are the standard of excellence for vendor evaluation, research and reporting. While many vendors are evaluated, only a select few meet the stringent criteria for inclusion. Continuing its long-standing tradition, Gartner has released the 2016 Magic Quadrant for Web Content Management (WCM). Progress is recognized as a “Challenger” in this year's report, based on a combination of completeness of vision and ability to execute. This is the third consecutive inclusion for the company's award-winning web content management and digital experience solutions. Web content management is an integral piece to any successful digital transformation strategy. In our minds t
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     Progress
By: IBM     Published Date: Nov 10, 2016
Today’s Digital Business needs a strategy for business content – one that spans the creation, capture, activation and analysis of it – which assures security, compliance with regulations, and minimizes risk. This session will confront content chaos and its impact on business agility. We will share stories from IBM customers who are using business content solutions to deliver on the promise of the Digital Business today. Many are using ECM Centers of Competency to bring together all stakeholders in the business to create a unified vision for information management across all departments and all forms of data and content, whether on-premises, mobile, or in the cloud.
Tags : ibm, analytics, ecm, digital business, enterprise applications, business technology
     IBM
By: Sitecore     Published Date: Oct 18, 2016
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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     Sitecore
By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
Tags : adobe, customer experience, web content management, web content management system
     Adobe
By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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     Brightcove
By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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     Oracle_Hospitality Hotels
By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
Tags : crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
     Crownpeak
By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, enterprise applications, business technology
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, enterprise applications
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, enterprise applications
     Adobe
By: IBM     Published Date: Sep 15, 2016
This webcast session will discuss and demonstrate a new set of mobile capabilities within the IBM Digital Experience portfolio. These exciting new capabilities enable the line of business to work hand in hand with mobile app developers to deliver personal, adaptive, and relevant content to hybrid or native mobile applications. Come see how a new content authoring experience brings workflow, segmentation, and mobile notifications together to help drive the right mobile app experience for your users.
Tags : ibm, commerce, mobile, apps, mobile app, ibm digital experience portfolio, networking, wireless
     IBM
By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
Tags : marketo, marketing, digital marketing, financial services, marketing automation, social media marketing, content marketing, marketing analytics
     Marketo
By: Pega     Published Date: May 25, 2016
The shift to digital business continues to gain momentum with no signs easing anytime soon. Smart organizations realize this and are accelerating investments in projects that put digital technologies at the center of their business models. The new requirements of digital transformation are forcing a major change in how companies evaluate and deploy Business Process Management (BPM) platforms and services. In “The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015” report, the research organization used a 31 criteria evaluation process identifying the 12 most significant software providers in the category. Download this Forrester Wave report and gain insight regarding how well each vendor fulfills the criteria and where they stand in relation to each other to help enterprise architecture (EA) professionals select the right partner to manage their business’ critical content.
Tags : digital business, technology, best practices, forrester, enterprise
     Pega
By: Crownpeak     Published Date: May 18, 2016
The Disruptive Future of Digital Experience Clouds Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
Tags : crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
     Crownpeak
By: VMware AirWatch     Published Date: May 18, 2016
VMware AirWatch gives enterprises identity, productivity and collaboration solutions through enterprise mobility management. The VMware AirWatch platform gives end users a seamless digital workspace, so they can be more effective on the go. A future-proof mobility platform enables IT to support business initiatives now and in the future with features: • Broadest OS and device support with same-day updates • Unified identity management framework across solutions • Suite of integrated productivity and collaboration apps • Centralized content management and collaboration • Global scalability with multi-tenant framework AirWatch offers a unique vision for identity, mobile, network and Infrastructure that is trusted by more than 16,000+ organizations, including 500 of the Global 2000, and has been positioned as a leader by Gartner in the 2015 Magic Quadrant for Enterprise
Tags : productivity, best practices, business intelligence, business management, information technology, device support, device management, content management
     VMware AirWatch
By: CMO.com     Published Date: May 10, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
Tags : digital marketing, content management, marketing, retail, financial management, trends, best practices
     CMO.com
By: Cisco     Published Date: Apr 20, 2016
The new face of marketing is digital and mobile first, which influences how we create, curate, and deliver content.
Tags : cisco, digital, marketing, digital marketing, mobile, content, business technology
     Cisco
By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : cisco, digital, marketing, technology, mobile, marketing strategy, business technology
     Cisco
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing
     Adobe
By: Avaya     Published Date: Mar 10, 2016
The digital revolution has happened. Commerce is changing again, unbound from prior models. Goods and services are sold and information exchanged in ways we never imagined a few years ago. Think Uber and Airbnb—digital business models like this are replacing last year’s browser-based businesses.
Tags : digital advertising, commerce, business optimization, content delivery
     Avaya
By: CMO.com     Published Date: Mar 09, 2016
Find out about 10 digital trends that will change our world in 2016. By filling out this form, you will be signing up for CMO.com and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends
     CMO.com
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