decision making

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By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
Tags : public relations, marketing, martech, pr strategy
     TrendKite
By: IBM     Published Date: Apr 16, 2018
In this on-demand webinar from the Institute of Management Accountants (IMA), Sherri Liao of The Hackett Group and Jim Collins of IBM discuss the steps your organization can take to link financial planning to operational decision making more effectively. You’ll hear about: Simplifying and amplifying reporting Optimizing decision-making: Predictive vs. historical analytics Aligning finance and operations Reporting beyond finance to include cross-functional measures of performance The path to building a World-Class finance organization
Tags : operational planning, financial planning, planning analytics
     IBM
By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
     Akamai Technologies
By: SAS     Published Date: Apr 04, 2018
Location analytics is the process of integrating geographical data into business intelligence (BI) and analytics-led decision making. Location analytics creates meaningful insight from relationships found in geospatial data to solve a broad variety of business and social problems. Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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     SAS
By: McAfee EMEA     Published Date: Mar 14, 2018
Machine learning is all around us, from our smart home applications to driverless automobiles. The efficiency of automated decision-making is changing the game in cybersecurity, expanding the capabilities of humans by sifting through enormous quantities of data and presenting it as actionable intelligence. Machine learning makes security teams better, and vice versa. Human-machine teams deliver the best of both worlds, allowing endpoint security to continually evolve to stop new attack tactics. Your team deserves the best that cybersecurity has to offer, and today the best endpoint security products leverage machine learning.
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     McAfee EMEA
By: McAfee EMEA     Published Date: Mar 14, 2018
As every business decision-maker should now know, the E.U. General Data Protection Regulation (GDPR) enforcement date is coming. The GDPR will be enforced starting May 2018 and will apply to those collecting, storing or using the personal data of the residents of the European Union’s 28 member states. The Regulation changes requirements around protecting the personally identifiable information of over 500 million people, and occupies the minds of anyone around the world concerned with data protection. To better understand data decision-making, McAfee® commissioned Vanson Bourne to survey the views of 800 senior business professionals across eight countries around the world from a range of industry sectors.
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     McAfee EMEA
By: SAS     Published Date: Mar 06, 2018
Better health care at lower costs, for everyone – how do health care providers get there? Understanding the gaps in patient care, patient needs, and the geographic distribution of the patient population are important elements to consider when making decisions about improving the quality of care and reducing its costs. To effectively analyze gaps in patient care, the data needs to be in a single place or system. However, in many organizations, data is spread across a myriad of spreadsheets and database systems. Data not organized for visual exploration and coherent analysis isn’t useful for decision making. Hence the need for visually appealing and scalable analytical tools to help organizations be more efficient, effective and economically successful.
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     SAS
By: Workday     Published Date: Mar 05, 2018
Struggling to adopt new technologies and deliver real-time information? Replacing your aging, on-premise solutions with cloud-based ERP systems can turn these challenges into opportunities for your government organization. Read the SmartFocus whitepaper to learn more about the benefits of cloud-based systems, such as: • Real-time analytics for better decision-making • Faster deployment and ROI than on-premise solutions • More time to focus on strategic initiatives
Tags : cloud-based erp, real-time analytics, strategic initiatives
     Workday
By: FICO     Published Date: Mar 02, 2018
Sales and Operations Planning (S&OP) isn’t just about aligning supply and demand. Ultimately, businesses across all industries need to synchronize plans across all functions to strike the right balance between demand, resources and other constraints. Companies are realizing that their use of analytics to help improve decision making needs to evolve beyond just reporting to include machine learning and optimization. Download our latest Q&A now with published author and supply chain expert Mike Watson, and learn how virtually any S&OP decision can benefit from advanced analytics and automation. You’ll get practical advice to help build a strawman, so you can move forward quickly – before your competitors! Read this Executive Brief to know the Top 7 Questions to ask before deploying your Sales and Operations planning.
Tags : operations, sales, supplier, inventory, resources
     FICO
By: Workday     Published Date: Mar 01, 2018
Explore the strategies companies are pursuing to manage change in this Workday-sponsored Harvard Business Review Analytic Services report. See how organizations use a single cloud-based system for finance and HR to create data-led decision-making, support C-suite collaboration, and develop planning methods with better insight, accuracy, and speed.
Tags : cloud-based system, finance, data, decision making
     Workday
By: Oracle     Published Date: Feb 28, 2018
So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
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     Oracle
By: Reputation.com     Published Date: Feb 26, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail
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     Reputation.com
By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Group M_IBM Q1'18     Published Date: Dec 21, 2017
More so than ever before, agility matters. A shifting competitive landscape along with heightened customer demands, technological transformations, digital disruptions and a host of other trends, combine to create distinct challenges for business operations executives. Achieving and maintaining a competitive edge in this climate requires an advanced framework for pivoting whenever needed—with minimal cost, maximum efficiency and optimal outcomes. The question for every enterprise in the current environment: Do we have the required agility to drive decision-making capabilities that will continuously sharpen our competitive edge?
Tags : operational agility, technological transformations, digital disruptions, decision management
     Group M_IBM Q1'18
By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
Tags : marketing attribution, attribution modeling, roi, attribution
     AdRoll
By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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     MoreVisibility
By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results — or any other business need — a high-performance, highly available, mixed-load database platform is required.
Tags : cloud, database, hybrid cloud, database platform
     Group M_IBM Q1'18
By: Quick Base     Published Date: Dec 18, 2017
This eBook reveals how spreadsheets come with hidden risks and costs – and how cost-effective, cloud-based, and customizable no-code databases present a better alternative. Based on a study of 700+ business, operations, and IT professionals, this eBook will help you to improve productivity, enhance decision-making, and centralize data.
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     Quick Base
By: AppDynamics     Published Date: Dec 08, 2017
IDC’s recent survey of enterprise IT and DevOps decision makers around the world finds they specifically note the need for insight into application performance status when making and managing these migration decisions
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     AppDynamics
By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
Tags : marketing, attribution, association, adroll, online, survey, report
     AdRoll
By: IBM APAC     Published Date: Nov 22, 2017
Using IBM Watson’s cognitive capabilities, companies can quickly differentiate their customer service quality by being more pro active and responsive to customer needs. Simply put, chatbots and virtual agents are the future of customer interactions. Building apps from scratch that incorporate natural language processing, speech to text recognition, visual recognition, analytics, and artificial intelligence requires broad expertise in these disciplines, large staffs, and a huge financial commitment. Making use of IBM Watson cognitive services brings these capabilities in-house quickly and without the capital investment that would be needed to develop the technologies within an organization.
Tags : decision making, deeper data, insights, cognitive, analytics, ibm, watson, virtual agents
     IBM APAC
By: Workday     Published Date: Nov 22, 2017
The critical trends that are reshaping the world of work are colliding with the changing demographic profile of the employees and shifting expectations of the work experience. Despite an uncertain future, there is optimism in the air. The events of 2016 and early 2017 have set a course of change that brings the promise of more equity and transparency and more accountable decision making. An overarching theme of Empowerment permeates how business leaders. HR professionals, and employees are viewing the world of work, both today and in the future.
Tags : 
     Workday
By: SAP EMEA Global     Published Date: Nov 22, 2017
Rapid innovation, disruptive competition, and intensive investments in new technologies tend to characterize the North American marketplace. Thus, it stands to reason that chief financial officers in North America are more involved in strategic decision-making than CFOs in other regions, and that they leverage technology to automate routine operations so they can focus on strategic concerns.
Tags : growth, regulatory, efficiency, automation, influence, finance function, core
     SAP EMEA Global
By: Intel Corp.     Published Date: Nov 21, 2017
This Pathfinder paper navigates decision-makers through the issues surrounding a specific technology or business case, explores the business value of adoption, and recommends the range of considerations and concrete next steps in the decision-making process.
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     Intel Corp.
By: Intel Corp.     Published Date: Nov 21, 2017
A Pathfinder paper navigates decision-makers through the issues surrounding a specific technology or business case, explores the business value of adoption, and recommends the range of considerations and concrete next steps in the decision-making process.
Tags : 
     Intel Corp.
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