customer motivation

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By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : 
     HERE Technologies
By: Extreme Networks     Published Date: Aug 30, 2016
Organizations looking to deliver a flexible infrastructure that supports new methods of engagement, including customer-facing applications, are turning to cloud for the management of their wired and wireless networks. Discover how to tailor your arguments along a variety of business-aligned pain points and motivations to help you get the backing of key constituents within your organization.
Tags : extreme networks, wireless, cloud, cloud networks, networking, network, cloud managed networking, cloud based network, cloud network infrastructure, cloud network architecture, private cloud network, cloud network management, hybrid cloud networking, cloud networking, cloud network solutions, business technology
     Extreme Networks
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
     Eloqua
By: Gameffective     Published Date: Feb 26, 2019
Comdata Group is one of the world's largest business process outsourcing (BPO) providers. It operates hundreds of call-centers around the globe, with tens of thousands of employees offering, a variety of services, including sales and customer service. In a competitive BPO market, Comdata was looking for ways to increase the productivity and efficiency of its agents. It looked for a unified solution that would successfully engage employees, drive higher accountability and better focus them on their performance. Using Gameffective's platform, Comdata deployed gamified, real-time performance management. This process provides employees with the ability and motivation to self-track their performance against goals and benchmarks, and offers just-in-time coaching based on their needs. The results were impressive: 12% increase in sales per hour, and significant reductions in both new-hire learning curves and in ongoing training time. Read the case study to learn how Comdata: Increased emp
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     Gameffective
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
     Eloqua
By: IBM     Published Date: Feb 27, 2014
Agile methods are increasingly popular in application, enterprise and embedded development. Yet the question remains: Do the 12 agile principles apply to more than just software? Find out how leading companies are beginning to exploit agile's iterative processes for far more than software.
Tags : ibm, ibm software, product development, systems engineering, agile organization, embedded development, enterprise, application, 12 principles, customer satisfaction, change management, evolving product, working motivation, principle measure, adaptation, agile development, traditional development, customer collaboration
     IBM
By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
Tags : meltware, content roi, b2b, customer motivation, knowledge management, data management
     Meltwater
By: Oracle     Published Date: Feb 21, 2018
The customers featured in this book include those who have migrated their existing applications (Oracle, third-party, and custom) and those who have deployed new applications. We also describe customers who have benefited from subscribing to a single IaaS service to meet their more tactical needs, such as low-cost and high-reliability archive storage. The motivations for IaaS adoption discussed in this book are organized into four key categories: Moving applications to the cloud Managing DevTest in the cloud Building performance-intensive workloads Using cloud-based archive storage
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     Oracle
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