creative decision making

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By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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     Oracle
By: MicroStrategy     Published Date: Nov 08, 2019
A picture is worth a thousand words But in the case of dashboards, pictures can quickly translate into thousands of dollars. Information is arguably better absorbed through vivid visualizations as opposed to monotonous grids, as visualizations can address the scope and dimensions of underlying data in a succinct and digestible format. Businesses today rely on a myriad of charts and graphs that go beyond the traditional bars, pies, and gauges to convey information. Modern visualizations have pushed analytics to new levels, and organizations can publish information in unique, highly visual representations. Open source libraries including D3, Google Charts, and Highcharts have presented creative options for business analysts wanting to design intuitive dashboards that convey complex information effectively to enable quick decision making. If the charts and graphs you currently use aren’t cutting it, here are seven visualizations that can bring new meaning and purpose to your dashboards
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     MicroStrategy
By: Adobe     Published Date: Mar 23, 2017
The creative process is accelerating to keep pace with visual trends. This increases the need for authentic photography, while leaving little time for custom shoots. Businesses need a tool that allows them to create unique and authentic experiences quickly and within budget. Read Adobe’s new guide, From Cliché to Mission Critical, to find out how you can: • Find attention-grabbing images in a visually cluttered marketplace. • Remove distractions from the creative decision making process. • Ensure your brand makes the right impact.
Tags : creative decision making, branding, visual trends, stock photography, the evolution of stock photography, adobe
     Adobe
By: Workfront     Published Date: Sep 18, 2014
Tired of not getting the recognition your team deserves? You know your team offers real value to the company, but you don't have the insight to prove it. Read this white paper and learn: • The impact of no respect • Why executives don't get it • Simple solutions to fix it • How to gain a seat at the decision-making table See how you can prove the value of your in-house creative team, gain the respect you deserve and earn a seat at the decision-making table.
Tags : creative team, value, decision-making table, simple solutions, insight, enterprise applications
     Workfront
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