content marketing

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By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Tags : neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
     Neolane, Inc.
By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms Download the report to learn about these topics and more.
Tags : marketo, mult-channel, native, live event management, content, marketing automation, launchpoint
     Marketo
By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms
Tags : automation, security process, virtualization, standardization, configuration management, it automation, circle it
     Marketo
By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers.
Tags : 
     Marketo
By: OpenText     Published Date: May 23, 2012
Download this report and learn how to: . Monitor, analyze and report on social media content . Manage brand effectiveness . Ensure brand consistency across social media and other marketing channels . Build an effective social compliance program
Tags : brand equity, governance, social media, social compliance, brand consistency, brand effectiveness
     OpenText
By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
Tags : marketing, social content, online marketing, seo, search engine optimization, web analytics, online business
     Reevoo
By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Tags : business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics, business technology
     Oracle
By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
Tags : sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management, sales training, sales meetings, sales coaching, sales performance
     Brainshark
By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
Tags : adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
     Adobe
By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
Tags : content marketing, content plan, content share, sales conversion, customer targeting
     Digital Bungalow
By: Realtime Publishers     Published Date: Sep 27, 2011
Learn how to create content that will engage and nurture your IT prospects towards a buying decision.
Tags : lead nurturing, it lead nurturing, content marketing, technology marketing, lead generation, it content marketing
     Realtime Publishers
By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
Tags : b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation
     Yesler
By: OpenText     Published Date: May 23, 2012
Download this report and discover: . Positive impact of mobile web content optimization on customer engagement . Key success factors for building mobile websites that delight customers while contributing to top-line revenue results
Tags : mobile marketing, web content optimization, metric-driven mobile marketing, pinch-zooming, mobile user engagement, mobile user experience
     OpenText
By: Adobe     Published Date: Jun 26, 2019
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by: — Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts — Accelerating time to value from marketing and brand campaigns by streamlining asset distribution — Improving team productivity through workflow automation — Reducing risk associated with the use of outdated or unapproved digital assets
Tags : 
     Adobe
By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
Tags : email drip campaign, content marketing, crm, customer engagement, email marketing, big data
     Campaigner
By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
Tags : inkling, publishing, content creation, digital content, content marketing, internet marketing, digital publishing, content interaction, whitepaper creation
     Inkling
By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
     Engagio
By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
Tags : neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
     Neolane, Inc.
By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
Tags : marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence, engagement, social media engagement, influence, influencer, influence marketing, co-creation, content marketing, earned media, crowdsourcing, social marketing, social roi, social media
     Crowdtap
By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Tags : curalate, visual commerce. ecommerce, visual data, measuring roi
     Curalate
By: Relevance     Published Date: Mar 03, 2016
This manifesto seeks to define content promotion as an industry and to give marketers and communications professionals of all stripes the mindset, framework, and tools they need to secure support, resources, and buy-in to amplify their current content marketing activities.
Tags : relevance, marketing, content, content promotion, content marketing
     Relevance
By: Adobe     Published Date: Mar 16, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
Tags : customer experience, content, content marketing strategy, streamlined content
     Adobe
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