content marketing

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By: Oracle     Published Date: Sep 05, 2014
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and running, fine tuned, or expanded. Itís penned by the experts who understand that more than a third of everyoneís budget is now going to content creation. But most of that is wasted money. Read the guide now.
Tags : content marketing, buzz, budget, money, creation, input, b2b
     Oracle
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how a content hub can harmonize your marketing initiatives and see how this translates to increased productivity and better content management.
Tags : exsquared, content hub, marketing, communication, tailored messaging, targeting, asset storage
     EX Squared Solutions
By: KnowledgeTree     Published Date: Aug 07, 2013
In this case study, learn how KnowledgeTree helped Software AG identify and use content with the highest ROI and generate millions in additional revenue.
Tags : sales and marketing content, sales collateral, marketing collateral, increase roi, content quality
     KnowledgeTree
By: Aberdeen - youSENDit     Published Date: Sep 14, 2011
YouSendIt is a Web-based secure digital file delivery company, which lets users securely send, receive and track files on demand. It is an alternative to sending large e-mail attachments, using FTP, and sending CDs or DVDs or tape or USB flash drive via Sneakernet. The sender can enter the recipients' e-mail addresses, attach the file and send it; the recipients receive an e-mail notification with a URL that lets them download the file.
Tags : yousendit, dortch, large content, file sending, marketing, technology, data management, email security
     Aberdeen - youSENDit
By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
Tags : online content, ardath albee, citrix gotowebinar, marketing content, lead generation
     GoToWebinar
By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companiesí and individualsí branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
Tags : content marketing, employee advocacy, social media, content visibility, brand visibility
     Smarp
By: Curalate     Published Date: Jul 17, 2014
Download the full case study to learn how Kahlua turned online inspiration into offline action!
Tags : instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
     Curalate
By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
Tags : branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial
     Junta42
By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
Tags : marketing, content marketing, best practices, business optimization, business practices
     Tapinfluence
By: Tapinfluence     Published Date: Jun 13, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
Tags : marketing, content marketing, best practices, business optimization, best practices
     Tapinfluence
By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details why user generated content is important, and using UGC in your marketing strategy
Tags : user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
     Sprinklr
By: GoToWebinar     Published Date: Oct 08, 2013
Letís face it: itís competitive out there in the content marketing crowd. You need a strong content strategy to help you stand out. Building a plan that places webinars at the hub of your marketing is the most sensible approach to spurring growth both now and in the future. This DemandGen report explores how you can leverage webinars to generate a large and loyal following.
Tags : content strategy, webinars, demandgen, white paper, marketing, content marketing, content marketing hub, build
     GoToWebinar
By: Yesler     Published Date: Oct 29, 2014
Todayís B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
Tags : buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research
     Yesler
By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
Tags : 
     Seismic
By: GoToWebinar     Published Date: Apr 06, 2011
This brief explores these questions and offers advice and strategies for content creation and distribution.
Tags : lead generation, webinar, high-conversion content, citrix gotowebinar, marketing sherpa, web conferencing
     GoToWebinar
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development
     Oracle
By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, b2b, content, marketing, strategy, networking, research
     Oracle
By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
Tags : marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content
     Sysomos
By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear ó in order for B2B marketers to maximize their content marketing ROI, theyíre going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your contentís performance when no one can find your content in the first place?
Tags : uberflip, content, engagement, content, discoverability
     Uberflip
By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
     SocialChorus
By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brandsí images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
Tags : instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
     Curalate
By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
Tags : 
     Limelight Networks
By: Limelight Networks     Published Date: Nov 02, 2011
Learn how to turn content assets into online consumer engagement and higher web conversions.
Tags : content assets, content marketing, engagement, web conversion, limeilght, strategic marketing, master
     Limelight Networks
By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
     Limelight Networks
By: Limelight     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : limelight, networks, content marketing, content, marketing, best practices, marketing strategies, marketing solutions
     Limelight
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