content marketing

Results 76 - 100 of 379Sort Results By: Published Date | Title | Company Name
By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
     Brainshark
By: Brainshark     Published Date: Oct 16, 2013
Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.
Tags : video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
     Brainshark
By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
Tags : video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
     Brainshark
By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
Tags : video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
     Brainshark
By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
     Brainshark
By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
Tags : sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
     Brainshark
By: Uberflip     Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers.
Tags : 
     Uberflip
By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
Tags : marketing, content marketing, best practices, business optimization, business practices
     Tapinfluence
By: Tapinfluence     Published Date: Jun 07, 2016
The rise of digital in the marketing mix has brought a whirlwind of change to the agency space, from work being brought in house to competition from consultancies and service providers. What an agency looks like in just five years is going to be tremendously different from the traditional model we know today.
Tags : marketing, content marketing, best practices, business optimization, best practices
     Tapinfluence
By: Tapinfluence     Published Date: Jun 07, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
Tags : marketing, content marketing, best practices, business optimization, business practices
     Tapinfluence
By: Tapinfluence     Published Date: Jun 07, 2016
This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.
Tags : marketing, content marketing, best practices, business optimization, business practices
     Tapinfluence
By: Tapinfluence     Published Date: Jun 13, 2016
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.
Tags : marketing, content marketing, best practices, business optimization, best practices
     Tapinfluence
By: Tapinfluence     Published Date: Jul 20, 2016
Why the future of influencer marketing starts with people and relationships not popularity. Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
Tags : influencer marketing, content marketing, social media, marketing communications, influencers, marketers, site ambassadorships, authenticity, engagement, marketing channels, social marketing, digital influencer, digital agency, conversations
     Tapinfluence
By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
Tags : marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
     Sprinklr
By: Seismic     Published Date: May 14, 2019
New research from Content Marketing Institute shows that enterprise content marketers are seeing more success with content marketing. Download the report to learn: ? The benefits of a documented content marketing strategy ? How enterprise marketers rate alignment of content marketing and sales in their organization ? Content marketing methods enterprise marketers use to nurture their audience Discover the benchmarks, budgets, and trends impacting content marketers in the B2B enterprise space in the year ahead.
Tags : 
     Seismic
By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
Tags : 
     Seismic
By: Seismic     Published Date: May 14, 2019
Content is the backbone of marketing departments across the globe. Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment. So, what's the problem you ask? The problem is that leads don't necessarily translate to revenue. For content to truly be worth the investment, it needs to result in a measurable return. This guide unlocks how to find the answer to the often asked question: How much revenue are your content efforts driving?
Tags : 
     Seismic
By: Seismic     Published Date: May 24, 2019
Recent research from CSO Insights found that 61% of organizations have a dedicated sales enablement function; however, not all enablement teams are equally effective. In fact, only 34% of organizations are effective while the majority, 66%, meet some internal expectations and end up with average results. Watch the webinar to learn how to: ? Put the customer as your primary focus ? Formalize collaboration with clear accountability ? Utilize tactical content management ? Leverage state-of-the-art enablement technology In this webinar you'll learn the secret to achieving an ultra-efficient, revenue-generating sales and marketing engine.
Tags : 
     Seismic
By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
Tags : 
     Seismic
By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
Tags : 
     Seismic
By: Seismic     Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls. You'll walk away with the framework for implementing a sales enablement strategy that will enable you to: ? Increase Sales Productivity ? Improve Sales and Marketing Alignment ? Increase Efficiency of Content Management ? Unlock Deep Content Insights and Analytics
Tags : 
     Seismic
By: Curalate     Published Date: Jan 09, 2017
How vertical video is leading the next wave of content marketing. Download now!
Tags : vertical video, content marketing, ad revenue
     Curalate
By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
Tags : 
     Brightcove
By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Tags : sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy, analytics
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Aug 31, 2010
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
Tags : sdl, web content management, magic quadrant, wcm, content, web, ecommerce, marketing
     SDL Web Content Management Solutions
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search White Papers      

Add White Papers

Get your white papers featured in the Energy Efficiency Markets White Paper Library contact: Kevin@EnergyEfficiencyMarkets.com