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By: RisingMedia     Published Date: Oct 14, 2008
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
Tags : emetrics, risingmedia, netgenesis, e-business, roi metrics
     RisingMedia
By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
Tags : demand metric, lead generation
     Demand Metric
By: TailoredMail     Published Date: Nov 21, 2008
Normal 0 false false false EN-US X-NONE X-NONE In tough economic times, when budgets are being cut, there is an advertising medium that you can turn to that delivers a high ROI without a steep price.
Tags : email marketing, tailored marketing, online marketing, email newsletters
     TailoredMail
By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
Tags : archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
     Archway
By: Aprimo, Inc.     Published Date: Dec 23, 2008
BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.
Tags : aprimo, marketing operations, financial visibility, marketing resource management, it management, knowledge management
     Aprimo, Inc.
By: SAP     Published Date: Mar 29, 2011
Consider issues as to why IT projects are at a risk to run late, over budget and not meet the goals. To address these concerns, software and service vendors are creating packaged solutions resulting in smaller, modularized implementations. Read how your company can benefit from packaged solutions.
Tags : packaged solutions, sap deployment solutions, saas
     SAP
By: Ecessa Corporation     Published Date: Mar 11, 2009
For the IT personnel responsible for deploying, maintaining and supporting these networked applications, there is an increasing requirement to get the highest performance out of network equipment, while simplifying the complexity that causes excess overhead and unnecessary costs. However, there is hope. Download this white paper to learn how to achieve efficiencies and competitive advantages through affordable, yet feature-rich WAN optimization technologies.
Tags : adsl load balancing, vpn load balancing and redundancy, bandwidth aggregation, qos, bandwidth control, bandwidth management, multi-homing, bgp multihoming, broadband bonding, broadband failover, disaster recovery, business continuity, wan load balancing, wan failover, dsl failover, dsl load balancing, disaster recovery solutions, dual wan router, wan failover, isp failover
     Ecessa Corporation
By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
Tags : optimization, marketing, data, best practices
     SAS
By: VMware     Published Date: Aug 09, 2012
The whitepaper talks about the pressures that SMB is facing --including small budgets, limited skill sets among IT staff, and limitations in their existing processes.
Tags : vmare, virtualization, cloud initiatives, business technology
     VMware
By: ACT-IAC     Published Date: Feb 03, 2011
Comments by the American Council for Technology-Industry Advisory Council represented in Office of Management and Budget memorandum
Tags : federal it, technology, communications, acquisition, government, omb
     ACT-IAC
By: IBM Software     Published Date: Feb 08, 2011
This guide outlines a systematic approach to software evaluation and selection that aligns best practices and leading-edge technology with planning activities in an organization.
Tags : ibm cognos, planning and budgeting, forecasting, software evaluation, business intelligence, performance management
     IBM Software
By: IBM Software     Published Date: Oct 04, 2011
With a network of more than 200 stores across Canada, Giant Tiger wanted to find a better way to align local financial and operational planning with central corporate objectives. Learn how they automated budgeting and forecasting processes and enabled store-based users to enter actual data directly into the system via a simple web interface to reduce the budgeting cycle by up to 85 percent, save approximately 220 hours per month for store-based staff, and receive a full return on investment within 24 months.
Tags : customer, perfomance management, technology, ibm, planning objectives, budget, forecasting, investment
     IBM Software
By: Adaptive Planning     Published Date: Oct 18, 2011
Adaptive Planning is the worldwide leader in on-demand business performance management (BPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise BPM applications.
Tags : webinar, adaptive, budget, finance, management, finance solution, business budget
     Adaptive Planning
By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
Tags : content marketing, content marketing tactics, documented content strategy, b2b trends
     Brightcove
By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
Tags : australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, 2015 marketing
     Brightcove
By: Adaptive Planning     Published Date: Oct 19, 2011
Budgeting can cause stress and conflict, eating up lots of hours. But a good budget can be the difference between financial success and insolvency. In this chapter, you'll learn about the many types of budgets that serve different purposes. You'll also learn how to determine which type most effectively helps you meet your business goals.
Tags : adaptive, marketry, harvard review, budget, financial success, business, finance
     Adaptive Planning
By: Adaptive Planning     Published Date: Oct 19, 2011
Surveys show that most CFOs want to upgrade their role from accounting specialists to strategic or business partners. But few CFOs have actually made the change, primarily because they have neither the time nor the necessary capabilities within the current finance team. But for those who do make the change, the rewards are tangible. This chapter lays out a number of important steps that the CFO and the finance team need to take to position themselves as trusted and valued business partners within the organization.
Tags : harvard, adaptive, marketry, cfo, analyst, financial managers, financial planning, budget, business, finance
     Adaptive Planning
By: Adaptive Planning     Published Date: Oct 19, 2011
Despite a number of compelling reasons to move away from annual plans and budgets, many CFOs are reluctant to make the change. They fail to recognize that there are alternative (and less dysfunctional) ways of driving performance improvement and making managers accountable for performance. CFOs need to implement systems that provide managers at every level with the capability to make fast, well-informed decisions. They need to replace annual planning cycles with more regular business reviews that enable managers to see trends, patterns, and "breaks in the curve" long before the competition.
Tags : adaptive, marketry, cfo, business, finance, decision making
     Adaptive Planning
By: Adaptive Planning     Published Date: Oct 19, 2011
It's inefficient, ages too quickly, and is out of sync with the strategic plan. No wonder so many executives hate toiling over the annual budget. But, says Peter Horvath, don't look to the budget as the sole management system. Horvath and his associate Ralf Sauter describe six ways to fix budgeting, including integrating it with such systems as the Balanced Scorecard, so that it supports strategy execution in today's fast-changing environment.
Tags : adaptive, marketry, business, finance, accounting, budget
     Adaptive Planning
By: BMC     Published Date: Jan 09, 2012
The complexity of cloud computing warrants a unique approach to planning. See how BMC can help!
Tags : cloud computing, bmc, planning, initiative, computing, transition, budget, silos, virtualized, servers, network devices, storage, hardware, infrastructure, control
     BMC
By: AtTask     Published Date: Feb 04, 2012
In this free case study Forrester Research explains how the melding of task management with social networking is increasing transparency and team member buy-in for projects - dramatically increasing projects delivered on time and within budget.
Tags : task management software, task tracking software, task software, task project management, business task management software, task it, task tracking, task tracker, online task tracking, task tracking system, task tracking tool
     AtTask
By: AtTask     Published Date: Feb 11, 2012
In this free case study Forrester Research explains how the melding of task management with social networking is increasing transparency and team member buy-in for projects - dramatically increasing projects delivered on time and within budget.
Tags : task management software, task tracking software, task software, task project management, business task management software, task it, task tracking, task tracker, online task tracking, task tracking system, task tracking tool, knowledge management
     AtTask
By: LogMeIn     Published Date: Mar 01, 2012
The best practices offered in this white paper will help streamline IT's time, budget, and the support it offers to keep end users working effectively and successfully.
Tags : mobile devices, mobile support, customer satisfaction, customer service, wireless devices, wireless phone
     LogMeIn
By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers a strategic, three-tiered approach to create video content within budget. You will learn about the ideal business applications for video and how to create valuable video for less.
Tags : online video, marketing, emerging video, digital, web analytics, video, knowledgevision
     KnowledgeVision
By: HP and Intel® Xeon® processors     Published Date: May 08, 2012
This solution brief explains how to establish an infrastructure that simplifies, integrates, and automates it all - allowing the Small and midsize businesses to shift the budget to business innovations.
Tags : smb, networking, end-to-end, productivity, infrstructure, integration, budget, innovation, services, converged infrastructure, storage, servers, power, cooling
     HP and Intel® Xeon® processors
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