What's Next for Your Store, Your Shopper, and Your Business? Expert Insights on the Future of Retail

Group M_IBM Q3'19

If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand.

To get the most out of BOPIS, retailers should ask themselves a few important questions.

Tags : 


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Jun 24, 2019
Length:  24
Type:  White Paper