How Connected TV Outperformed Traditional TV in Driving Local Customer Purchases

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As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV.

In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result.

In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.

Tags : connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media


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Published:  May 29, 2019
Length:  10
Type:  White Paper