The Definitive Guide to Employee Advocacy

By: Smarp
Smarp

By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.

Tags : employee advocacy, employee engagement, social media, social media visibility


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Published:  Feb 22, 2019
Length:  19
Type:  White Paper