How Employee Advocacy Boosts Content Marketing

By: Smarp
Smarp

Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program.

How exactly do Employee Advocacy and content marketing go together?

There are four aspects that make Employee Advocacy highly relevant to content marketing efforts.
1. Alignment around a shared content strategy
2. Measuring Results
3. Boosting contents reach and engagement
4. Trust and authenticity

Tags : content marketing, employee advocacy, social media, content visibility, brand visibility


* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Feb 22, 2019
Length:  9
Type:  White Paper