Bad Reviews: Why people write them, and what they expect


If youíve ever ordered your morning coffee and felt uninspired by the request to participate in an online survey or leave a social review regarding your experience, you probably didnít have a particularly noteworthy experience. If youíre willing to take time out of your day to leave online feedback, itís usually because you want to warn people about a bad encounter, or to help them make a better buying decision.

Think the online review phenomena might sometimes have ulterior motives? Read on to see what we uncovered.


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Published:  Oct 26, 2018
Length:  21
Type:  White Paper