1-800-Flowers.com: Creating a best-in-class online experience that makes it easier for customers

By: IBM
IBM

A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.

Tags : 1 800 flowers, ibm, e-commerce, case study, master data management


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Published:  Jul 26, 2017
Type:  White Paper