1-800-Flowers.com: Creating a best-in-class online experience that makes it easier for customers


A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.

Tags : 1 800 flowers, ibm, e-commerce, case study, master data management

* Please enter your email address and click the Download Now button to download the white paper.

 Email this page
Published:  Jul 26, 2017
Type:  White Paper