How Intel IT's Integrated Analytics Platform Helps Sales and Marketing

By: Intel

Intel IT is building an analytics platform that integrates and connects business intelligence (BI) data using a data lake model to reduce insight latency from months to days. Eventually, we aim to reduce data insight latency to 24 hours.

Using the Integrated Analytics Hub, data analytics projects have already accounted for an estimated quarterly savings on marketing digital-media expenditures of approximately USD 170,000.

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Tags : intel, analytics, data, data analytics, data science

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Published:  Jun 07, 2017
Length:  10
Type:  White Paper