The Advertiserís Guide to People-Based Marketing

By: Signal
Signal

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.


Read this eBook to learn:

  • An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The ďmust-haveĒ capabilities when evaluating a people-based solution.
  • How a major brand achieved a 6x lift in conversions through a people-based targeting approach.

Tags : signal, marketing, people-based marketing, conversions, brand experience


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Published:  Nov 09, 2016
Length:  12
Type:  White Paper