How Customer Analytics & Insight Research enrich customer journey design by Hypatia Research

By: IBM
IBM

Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.

Tags : ibm, commerce, analytics, customer analytics, insights, research, customer journey, enterprise applications


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Published:  Oct 17, 2016
Length:  52
Type:  White Paper