The Viewability Conundrum - What's the Real Value of Being Seen?

By: Turn

Chances are youíre paying for digital ad impressions that arenít viewable. The IAB says a 100 percent viewability measurement is not yet possible. So when does viewability really matter?

This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.

Tags : programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel

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Published:  Mar 09, 2016
Type:  Webinar