STORES: Pursuing Personalization

By: IBM
IBM

The core principles of retailing may remain the same but the methods by which retailers must reach out to customers are constantly evolving. As the need for real-time analytics and customer information grows more important, retailers need robust systems to manage the ever-expanding volumes of data.

Tags : customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail


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Published:  Jan 12, 2016
Type:  White Paper