IDC Business Value Executive Brief: Assessing the Business Value of IBM Digital Experience on Cloud


Organizations must be able to deliver engaging and persuasive digital experiences to their customers, partners, and employees via an ever-growing list of digital touch points in a consistent way. Those digital touch points include intranets, extranets, and public-facing Web sites; mobile Web sites and mobile apps; email campaigns; social networks; digital signs; and emerging devices such as wearables.

Organizations are increasingly turning to platforms such as IBM Digital Experience to meet today's digital business requirements. As IDC's research has shown, organizations that use IBM Digital Experience have realized significant business benefits, including increased revenue and quicker time to market, reduced costs and improved staff productivity, and increased customer and employee engagement.

Tags : ibm, cloud, digital, business value, experience platform, enterprise applications, data management, business technology

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Published:  Jan 07, 2016
Length:  7
Type:  White Paper